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Thread: So what do you think? Is Jake going to Reply to Thread
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  Topic Review (Newest First)
11-03-2012 01:53 AM
timmytard The plot thickens.....

Forum snowboards innovator Peter Line responds to #giveFORUMtoPeter campaign - ESPN

When Burton Snowboards announced last week that it would be closing down all brands associated with The Program, including the legendary snowboard brand Forum, the news prompted an immediate grassroots social media campaign response. Masterminded by Cobra Dogs owner Corey Grove, professional snowboarder Eddie Wall and Capita marketing manager Sean Tedore, an online petition to give Forum back to its originator Peter Line began circulating on Twitter and Instagram under the hashtag #giveFORUMtoPeter.

Forum is most well recognized for the "Forum 8" -- snowboarding's first über team, created by Line, that is largely credited for shaping what is now recognized as modern street snowboarding. "We started this as a support thing, to say thank you to Peter," explained Grove. "It's not an anti Burton campaign. It was just a sad day for everyone. Peter is family and the brand means so much. It's a huge piece of snowboarding's history. If anything it's just great to see the love."

As of press time more than six thousand people have signed the petition. But one has to ask: at this point would Peter even want Forum? We decided to get in touch with the man himself to find out.

ESPN: Now that the #giveFORUMtoPeter campaign is rolling, it begs the question: Would you even be interested in taking Forum on?
Peter Line: I would definitely consider it. It all depends on so much, but I highly doubt that it would ever happen. It's still really fun to imagine though.

How has this response from the snowboarding world felt?
I think it's a pretty cool movement. I see it as something bigger than just the companies going out of business and giving Forum to me. It's more about what Forum represented and brought to snowboarding in the beginning.

When a core brand that has been around for as long as Forum has goes under, snowboarding is just that much closer to losing its roots.

For a lot of the kids out there, they started riding during those times and remember them fondly. It was a time when the snowboard industry was less about selling products and more about creating a culture. Forum was a core brand from the beginning and it was created to bring something good to the sport and not just bank off of it.

When a core brand that has been around for as long as Forum has goes under, snowboarding is just that much closer to losing its roots. I think kids see this and want to keep snowboarding for snowboarders.

Although I didn't like all the negativity towards Jake Burton -- he's got the deepest roots of us all. We need to keep everything positive.

Was this closure something you felt coming or was this sudden for you?
This past season I was moved into a more creative role with Foursquare. I started designing everything for the 2014 line: outerwear, logos, and everything else. About halfway through the year they put everything on hold. So I had a feeling about Foursquare, but Forum came as a huge surprise. I found out when everyone else did. It was heart breaking.
Tim PearePeter Line and Forum have long been at the forefront of progression. Line will continue to be, long after Forum is gone.

Do you feel like there is still a place for Forum in the industry? In the right hands could it be successful again?
Forum was still relevant and was still pushing the sport with an amazing team and still coming out with groundbreaking movies. It wasn't like it was having a slow death and was destined to fail. It's always tough for a company to bounce back after a huge blow, so to try to bring Forum back after the announcement that it is done would be a hard process. People always seem to have a different view of it afterwards.

What does this mean for you and your career in the industry? Anything on the horizon?
I'm not sure. Hopefully this will bring new opportunities. You have any ideas? The Starbucks across the street is hiring, so there is always that.
10-29-2012 12:06 AM
BurtonAvenger Got a link?
10-28-2012 04:03 PM
blunted_nose OH snap.

10-27-2012 07:21 PM
mjd Leisure Trends May 3, 2012 report
10-27-2012 05:35 PM
BurtonAvenger Got proof on those numbers chief or just pulling them right out your ass?
10-27-2012 11:14 AM
mjd forum sold more boards than capita last season and made almost 2.5M. There must be something worth saving even though they shitty margins and sell-through rates. i guess it all depends on how much debt they have. i'm assuming it's substantial.
10-26-2012 11:03 AM
BurtonAvenger It's a way for people butt hurt about the decision to grieve. Peter already sold it he doesn't want it.
10-26-2012 10:58 AM
Originally Posted by binarypie View Post
As far as the actual idea. I'm sure if Peter wants to run forum he would just need to talk about it with whoever currently runs forum as a BU in burton.
Forum died.

10-26-2012 10:47 AM
JeffreyCH i should start one of those that says giveForumtoJeffreyCH...I want a snowboard company....Hey could happen
10-26-2012 10:36 AM
Originally Posted by timmytard View Post
I really really really don't think this will happen.

It would be awesome if he did though, especially because I don't think a single person believes Jake would do it.

Don't know who started this, but the ball has started rollin' & I have a feelin' it's gonna get fuckin' huge before it gets quashed.

I've seen a few pro names rootin' for um(get it) & I have a feelin every pro boarder that ever strapped on a board is gonna sign the petition(not that a petition means anything)

Go vote, or not. He ain't gettin' it.



So it is a mailchimp sign up form with no privacy policy and no way to contact the people who created it. It also allows you to facebook connect and share other details.



As far as the actual idea. I'm sure if Peter wants to run forum he would just need to talk about it with whoever currently runs forum as a BU in burton.
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