Yup, And that Zuckerberg guy figured that out well and imo contributed to making it worse. A lot worse actually, to the point there are now more people than ever who do stupid/dumb/sad/awkard/definitely-not-public-picture-worthy *just* to share it. That really saddens me.
Just yesterday there was a short TV news item on carnaval (I'm in Europe) and the crux of it wasn't the carnaval, oh no, it was a bunch of moms proudly telling the were indeed taking pictures of their children and teirselves with the sole intention of putting them on FB.
terminal spirit disease