Anyone get this email from Backcountry.com? - Snowboarding Forum - Snowboard Enthusiast Forums
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Old 04-28-2011, 04:56 PM   #1 (permalink)
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Default Anyone get this email from Backcountry.com?

Quote:
Dear ___,

We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected to put a stop to the distribution of an email with the header: "Mother Nature hates you. Deal with it." This was extremely insensitive and offensive, and we are so sorry.

Please accept our sincerest apologies for this mistake. What was intended to be witty marketing copy may have been when we wrote these words two weeks ago, but in light of current events and the suffering of people affected by Mother Nature's wrath, it is not only not witty, it is completely unacceptable.

We at Backcountry.com send our deepest condolences to the families of those who lost their lives and to everyone now faced with rebuilding their homes and their communities. And again, we extend our sincerest apologies for our lack of foresight and our complete insensitivity in sending yesterday's email.

Sincerely,
Jill Layfield
CEO
Backcountry.com
I just checked out the email they sent. I had deleted it but it was still in that folder. Pretty funny stuff. I thought nothing of it yesterday. I wonder who called them on it?

Last edited by killclimbz; 04-28-2011 at 05:27 PM.
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Old 04-28-2011, 05:05 PM   #2 (permalink)
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Odd-timed goof on their part, but it's still up on the site^^
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Old 04-28-2011, 05:28 PM   #3 (permalink)
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That's funny. They do get props for realizing the ill timed email and sending out an apology.
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Old 04-29-2011, 06:37 AM   #4 (permalink)
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We have had the rainiest april in recorded history. Tornados have hit areas not to far from me (only minor damage from those) we are dealing with flooding (i just spent the last two days pumping water out of my basement) even worse for me..i have not been able to ride my mtn bike or go rock climbing for two weeks now. I should note that i have not experienced a significant loss and no one I know has either, just some misrey i guess. When I saw that email...I smiled and thought yes she does (mother nature hates me) The deal with it statement made me think i should buy a kayak! For me the timing of the email was perfect! No apology necessary!
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Old 04-29-2011, 09:28 PM   #5 (permalink)
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Same in Missouri, rain, tornadoes..




This is pretty bad for us.
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Old 04-29-2011, 10:43 PM   #6 (permalink)
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Jevus thats bad... hope people are alright... thats just awful.

So much earthquakes, tsunamis/floods, tornadoes in the US... Toronto gets off easy :/


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Originally Posted by killclimbz View Post
I just checked out the email they sent. I had deleted it but it was still in that folder. Pretty funny stuff. I thought nothing of it yesterday. I wonder who called them on it?

Dear ___,
Is your name really ___ ?
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Old 04-30-2011, 12:44 AM   #7 (permalink)
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...the end of the world ..can't top that!
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Old 04-30-2011, 07:36 AM   #8 (permalink)
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Originally Posted by Snowolf View Post
Meh...some people are just over sensitive. I can see the point they were making and I think most people; even those affected by the horrific storms, would understand the jest. Besides, all one has to do is look to recent global events and it should be pretty clear that mother nature hates us all...


Meh? Sensitive?

Some folks are just ignorant as in your case. Around 200 ppl died and untold injured in our county. The numbers still tally in Tuscaloosa and other counties. Whats next is the ripple effect. Folks with no where to go, lost everything not a thread left. No power, cell towers going down, water having to be transported in, blackouts in surrounding towns and counties. When your town and family are completely obliterated by a F5 let us see who is sensitive. Armchair commentators like you know only what little is in your own imagination and nothing of reality when making these comments.
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Old 04-30-2011, 04:45 PM   #9 (permalink)
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Quote:
Originally Posted by nwaxtreme View Post
Meh? Sensitive?

Some folks are just ignorant as in your case. Around 200 ppl died and untold injured in our county. The numbers still tally in Tuscaloosa and other counties. Whats next is the ripple effect. Folks with no where to go, lost everything not a thread left. No power, cell towers going down, water having to be transported in, blackouts in surrounding towns and counties. When your town and family are completely obliterated by a F5 let us see who is sensitive. Armchair commentators like you know only what little is in your own imagination and nothing of reality when making these comments.
Probably no internet either, so really there is a great chance of them are going to see that email anyway. Besides, did they have internet in Alabama to start with?
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Old 04-30-2011, 04:50 PM   #10 (permalink)
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Yeah, I got that too. It was pretty funny in a morally obese way. I wonder if they realized that on their own or if one of the victims emailed them...
Anyways, I posted it on facebook that night and had some comedic responses from people.
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