What's your views on getting the word out for a snowboard store - Snowboarding Forum - Snowboard Enthusiast Forums
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Old 02-11-2012, 06:46 PM   #1 (permalink)
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Smile What's your views on getting the word out for a snowboard store

Hey Guys/Girls

I thought I would ask other snowboards how they hear about stores not around them. Yes it's only been 7 months and yes the winter was bad this winter and not much stock was available in the brands we wanted either.

It's been really word of mouth right now

But do most of you guys read newspapers anymore for ad's or listen to the radio.

Is the local ski/snowboard hill your info

Just hoping to get some nice feedback and I hope this post is allowed.

Thank-you
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Old 02-11-2012, 06:49 PM   #2 (permalink)
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I just heard about our local guy. I started stopping in and hanging around and talking with the guys getting to know them. Now this is the only place I buy my gear, X 3 (me and my 2 kids)
so I guess the usual media outlets didn't work for me..
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Old 02-11-2012, 07:08 PM   #3 (permalink)
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For me, it's usually stores who have a connection to my local hills (a tuning shack, a small on-hill store, shuttle bus pick-up spots, day trip organizers, in-town lift ticket retailers, etc.)

Those things are what makes me make the trek to their brick and mortar place.
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Old 02-11-2012, 07:09 PM   #4 (permalink)
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Quote:
Originally Posted by slyder View Post
I just heard about our local guy. I started stopping in and hanging around and talking with the guys getting to know them. Now this is the only place I buy my gear, X 3 (me and my 2 kids)
so I guess the usual media outlets didn't work for me..
yes we have some customers just like yourself,but we also have people that don't know we even exist.

The stores downtown
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Old 02-11-2012, 07:11 PM   #5 (permalink)
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First place other than a sports barn that I went to was Coastal Riders. That was because Seymour was doing their seasons passes there that year. After that I just goggled the interwebz for local shops. Out on West 4th there are about 5-6 shops in a block or so, including the Boardroom Clearance Ctr.
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Old 02-11-2012, 07:14 PM   #6 (permalink)
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Quote:
Originally Posted by KG29 View Post
Hey Guys/Girls

I thought I would ask other snowboards how they hear about stores not around them.

It's been really word of mouth right now

But do most of you guys read newspapers anymore for ad's or listen to the radio.

Is the local ski/snowboard hill your info

Just hoping to get some nice feedback and I hope this post is allowed.

Thank-you

I normally google search for places. When I was living close to the mountains, I would drive through the nearest town and look at the shops, go in and sus them out, if they store people were dicks....I go elsewhere. On hill, as im sure you realise, its all word of mouth.

Example:
Me "Are those Ride Nitranes"
Dude "Yes they are, I got them from TCB Ski n Snow, they hooked me upand were a bunch of good dudes"
Me "Shit, might check em out"

Radio works, if you're not placing ads on the radio, try and get a "Snow report in association with 'your shop'", and drop a casual deal at the end "Come in and we're doing 15% off of shitcandy and Scream movie facemasks" seems to also be a good way of getting your name out there. Or, you could get your advert on a snow conditions itunes application or something like that.

I wouldn't expect to see a store advert in the paper to be honest, and I think the demograph you'd get would be the oldies, who still read real paper news papers. Its all about streamed media with adverts.
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Old 02-11-2012, 07:15 PM   #7 (permalink)
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As someone new to the snowboard scene I found my local shop by word of mouth. However, for a new business nothing beats partnerships. Advertising at nearby mountains with discounted lift tickets if possible, full service repair shop, and banging website would go a long way. Something like buy a snowboard get a discounted season lift ticket to a nearby mountain of your choice.
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Old 02-11-2012, 07:19 PM   #8 (permalink)
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Also social media would be big. Something like a twitter account that offers special deals for 24 hours by mentioning the code in the tweet at the register. Nowadays with the economy and big online retailers with massive buying power and low overhead make brick and mortar stores inconvenient and more expensive ( especially with tax). You have to appeal to the lowest common denominator to win the business, and that means the wallet.
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Old 02-11-2012, 07:29 PM   #9 (permalink)
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Quote:
Originally Posted by Flaus View Post
Also social media would be big. Something like a twitter account that offers special deals for 24 hours by mentioning the code in the tweet at the register. Nowadays with the economy and big online retailers with massive buying power and low overhead make brick and mortar stores inconvenient and more expensive ( especially with tax). You have to appeal to the lowest common denominator to win the business, and that means the wallet.
We have a twitter and facebook and the twitter feed is on the website to. we give shop stickers to anyone that buys something or children.

The Deal right now is Dragon 40% Technine Bindings at Cost.

Yes we are very competitive too,we don't have any big box stores yet

But we have stores with 40+ years 30 mins away

we treat everyone like friends too,Special order something if it's available.

I find many comments about buying online but the product is right there.haha

Last edited by KG29; 02-11-2012 at 07:32 PM.
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Old 02-11-2012, 07:36 PM   #10 (permalink)
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It's good you have them. Perhaps give incentives for new followers to join? Like come in and show your a new follower and get 10% off next purchase? I think the snow report on the local radio stations as mentioned above is a solid idea. Like local snow report sponsored by X. With some spiel after it about your brands and history. I would agree that newspaper would be a waste of money, as they are a dying medium. Having a strong presence at local mountains would be ideal but it depends on how hard they push their own ski shop.
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