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Old 02-13-2013, 09:50 AM   #1 (permalink)
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Terrible terrible news, mass shootings, crazed pigs, drones...NOW THIS!!!


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Makerís Mark, based in Loretto, Ky., announced over the weekend that the company would begin watering down its iconic whiskey in order to boost supply.

Maker’s Mark Waters Down Its Whiskey, and Anger Rises | TIME.com
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Old 02-13-2013, 10:35 AM   #2 (permalink)
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I envision drinkers of Maker's flocking to liquor stores to stock up on "the good stuff" before the watered down version comes out. I know a ton of people did that in PA when they decided to stop making Rolling Rock in Latrobe. It hasn't tasted the same since the move .
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Old 02-13-2013, 10:44 AM   #3 (permalink)
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I'm hoping this is just a temporary thing until they get the supply issues figured out, but we all know how this will go...

more money for less product: The American Way!!!
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Old 02-13-2013, 10:52 AM   #4 (permalink)
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Not that im chugging down the stuff, but I havent heard/drank that brand of whiskey before... looks like im in the clear
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Old 02-13-2013, 11:19 AM   #5 (permalink)
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Originally Posted by backstop13 View Post
I'm hoping this is just a temporary thing until they get the supply issues figured out, but we all know how this will go...

more money for less product: The American Way!!!
qft, good thing I rarely drink maker's anymore. a lot of other really good bourbons out there.
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Old 02-13-2013, 11:43 AM   #6 (permalink)
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This is definitely going to negatively impact their brand image among bourbon connoisseurs. But, does Maker's Mark even care? What percentage of bourbon sales would be to "bourbon connoioseurs"? I'd be willing to say that it's a pretty low figure.

The previous poster was correct. This is the "American way". Build a brand image based on quality, then dilute your product (in this case quite literally) to maximize profits and make up for it through established brand image, marketing, and consumer ignorance. You see it in all industries. Quite frankly, I think it's sad.
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Old 02-18-2013, 09:07 AM   #7 (permalink)
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apparently amid the backlash, maker's mark actually scrapped this plan.

Maker's Mark to Restore Alcohol Content of Whiskey - ABC News
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Old 02-18-2013, 06:41 PM   #8 (permalink)
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Step 1: Announce you're doing something obviously stupid
Step 2: Customers get outraged.
Step 3: Announce that you heard them and have change your mind.
Step 4: Profit from manufactured customer participation.
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