I'm a big hypebeast and I pulled the trigger on one last week, it just arrived today. I had a similar "tube" polyester/fleece bandana last year, but it wasn't as long as I would of liked and it had a thick seam at the top which really squeezed my face. So impulsively, I took the bait.
This thing looks legit. The colored outer layer is completely separate from the fleece part that touches your face. I'm confident the outside layer WILL freeze up, but at least the inside layer has a chance to still be mobile and not lock my face in a concrete mask. Again, contrary to my previous face mask, this thing does not have a predetermined shape, it's just a tube. This means you can wear it upside down and right to left once a spot happens to freeze up if you want a "fresh spot" on the mask.
It is very long, you could basically slide it over your head completely and it would still shield the base of your neck. This is great to me because on the really cold days, I like to cover the part of my cheeks that are just below my goggles.
It moves really well too, very light and if not worn up on the face it doesn't bulk up my jacket area.
It was really expensive for a facemask and I hope it holds up in the cold.