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Old 02-11-2010, 05:44 PM   #1 (permalink)
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Default Court reporter needs spelling help

Hi, kids,

Has anyone ever heard of a hat making company that sounds like "High Found" and is owned by a European named Guion Roshay????? Or at least that's what it sounded like. I'm striking out on the web and any help would be appreciated.
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Old 02-11-2010, 08:40 PM   #2 (permalink)
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KIDS???!!! You think I'm a KID? or part of community of KIDS?








Uh...no I haven't heard of any hat company like that....
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Old 02-12-2010, 08:50 AM   #3 (permalink)
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Default Court reporter needs spelling help

Gee, Sam, sorry you found the word "kids" offensive, as opposed to a friendly greeting. To me, anyone who is athletic enough to engage in snowboarding is a kid compared to this old girl. But thank you for letting me know you never heard of it. It was kind of you to take the time to reply.
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Old 02-12-2010, 05:34 PM   #4 (permalink)
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I don't recognize the name but I searched a Guilliaume Roche and found this while searching. It recognized the german name William (Wilhelm) Roche.

Probably the most successful of all the Old French names of Germanic origin that were introduced to England by the Normans. It is derived from Germanic wil ‘will, desire’ + helm ‘helmet, protection’.

What kind of hats?
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Old 02-12-2010, 05:48 PM   #5 (permalink)
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Default Court reporter needs spelling help

Hi, Magnum,

Thanks so much for your research! My only clue was that this was a European company who was considering expanding into the U.S. to sell their "snowboarding 'beanies'". You may be on to something with Mr. Roche's name. I'll go that direction and see what I can come up with. The person who mentioned the name didn't know how to spell it, and it's not THAT big of a deal, but I like to get things right whenever I can.
Again, thank you for your post.
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Old 02-12-2010, 06:30 PM   #6 (permalink)
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Might we inquire as to why you desire such information, old gal?
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Old 02-12-2010, 06:39 PM   #7 (permalink)
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My master Google powers tell me that the gentlemen you are looking for is Guillaume Brochu. Co founder and owner of EESA / ifound Beanie.

Quote:
eesa + ifound = RAD

Posted by: eesa in Uncategorized
Nov 4, 2008
Last Friday eesa celebrated the launch of their R.A.D series in Repentigny, QC. Seb Carobene, eesa’s Quebec Sales rep, played host to the party at his club Saint Maurice- when Seb isn’t selling socks, he’s selling shnapps.
The R.A.D series features art from Riders, Artists and Designers on one of eesa’s signature 100% bamboo tees. The R.A.D series gives eesa an opportunity to collaborate with Riders, Artists and Designers outside their regular season collections. “We’re stoked to roll out R.A.D. and get involved with brands we respect such as Ifound, our team and all the sick designers out there who are looking to get their voice heard. This really gives us an opportunity to give the whole co-lab craze our eesa twist. Per the usual, we took a look at what everyone else was doing and gave it the appropriate tweakage”
Eesa’s product management team spent the summer months working with applicants to fine tune their submissions, then spent the early fall months filtering the applicant pool to the finalists. One of the many motivators in developing the R.A.D series was to expand eesa’s creative opportunities outside of their regular season collections. Designing year-in and year-out for fall delivery is exciting for sure, but it can also be very pigeon-holing. Designs for regular season production are highly scrutinized and are subjected to round table after round table with team, reps, in-house, brothers/sisters, moms/dads, etc. The end result it a spectrum of approachable designs that range from easy-to-steezy. The R.A.D series on the other hand is a direct collaboration producing unfiltered pieces straight from the artists’ pen to eesa’s sewing tables.
Mathieu, JP, Guillaume, Ezekiel eesa celebrated their R.A.D series last week with artist Mathieu Laroche, the first featured artist of the series. Mathieu is well-known for his unmistakable cartoon style drawings fueling the art direction of ifound, one of the most innovative headwear companies decorating the industry’s landscape for the last 4 years.
Mathieu works in a mix media mentality using almost anything at his disposal-pencils, spray paint, collages, nontraditional canvas, you name it. His art transcends traditional one-dimensionality and is applied in a multitude of arenas including artshows, painting, directing the art section of ifound or simple doodling that is in fact nothing but simple. Matt renders his work in all directions, starting from the pencil or computer and vice-versa. “I try to be the more polyvalent in my works, I don’t want to restrain myself to a unique medium. All work methods have their own finish styles and tell the same message a different way,” says the Mathieu Laroche, himself and in the flesh.


Eesa and ifound not only share amazing team riders such as Annie Boulanger and Yan Dofin, they share similar philosophies in working hard and starting from scratch. Both companies are founded and run by snowboard entrepreneurs with boot strap mentalities and signature designs and product. Co-founder and owner Guillaume Brochu said that “when I first met Stephen and then the whole eesa crew in Repentigny, there is no wonder why this company is so rad: it first start with rad people! Doing a collaboration with them was a very simple act as we share the same philosophies. We all do it for the love of snowboarding and the desire to maintain a precious lifestyle. We can’t wait to see the special ifound/eesa socks and the eesa/ifound beanie.” The celebration started and ended as it should, with high fives and hugs.


Zach and Bettina looking at custom ifound pins




For more information on eesa and ifound, check out www.eesa.com and www.ifound.ca
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