eesa + ifound = RAD
Posted by: eesa
Nov 4, 2008
Last Friday eesa celebrated the launch of their R.A.D series in Repentigny, QC. Seb Carobene, eesa’s Quebec Sales rep, played host to the party at his club Saint Maurice- when Seb isn’t selling socks, he’s selling shnapps.
The R.A.D series features art from Riders, Artists and Designers on one of eesa’s signature 100% bamboo tees. The R.A.D series gives eesa an opportunity to collaborate with Riders, Artists and Designers outside their regular season collections. “We’re stoked to roll out R.A.D. and get involved with brands we respect such as Ifound, our team and all the sick designers out there who are looking to get their voice heard. This really gives us an opportunity to give the whole co-lab craze our eesa twist. Per the usual, we took a look at what everyone else was doing and gave it the appropriate tweakage”
Eesa’s product management team spent the summer months working with applicants to fine tune their submissions, then spent the early fall months filtering the applicant pool to the finalists. One of the many motivators in developing the R.A.D series was to expand eesa’s creative opportunities outside of their regular season collections. Designing year-in and year-out for fall delivery is exciting for sure, but it can also be very pigeon-holing. Designs for regular season production are highly scrutinized and are subjected to round table after round table with team, reps, in-house, brothers/sisters, moms/dads, etc. The end result it a spectrum of approachable designs that range from easy-to-steezy. The R.A.D series on the other hand is a direct collaboration producing unfiltered pieces straight from the artists’ pen to eesa’s sewing tables.
Mathieu, JP, Guillaume, Ezekiel eesa celebrated their R.A.D series last week with artist Mathieu Laroche, the first featured artist of the series. Mathieu is well-known for his unmistakable cartoon style drawings fueling the art direction of ifound, one of the most innovative headwear companies decorating the industry’s landscape for the last 4 years.
Mathieu works in a mix media mentality using almost anything at his disposal-pencils, spray paint, collages, nontraditional canvas, you name it. His art transcends traditional one-dimensionality and is applied in a multitude of arenas including artshows, painting, directing the art section of ifound or simple doodling that is in fact nothing but simple. Matt renders his work in all directions, starting from the pencil or computer and vice-versa. “I try to be the more polyvalent in my works, I don’t want to restrain myself to a unique medium. All work methods have their own finish styles and tell the same message a different way,” says the Mathieu Laroche, himself and in the flesh.
Eesa and ifound not only share amazing team riders such as Annie Boulanger and Yan Dofin, they share similar philosophies in working hard and starting from scratch. Both companies are founded and run by snowboard entrepreneurs with boot strap mentalities and signature designs and product. Co-founder and owner Guillaume Brochu
said that “when I first met Stephen and then the whole eesa crew in Repentigny, there is no wonder why this company is so rad: it first start with rad people! Doing a collaboration with them was a very simple act as we share the same philosophies. We all do it for the love of snowboarding and the desire to maintain a precious lifestyle. We can’t wait to see the special ifound/eesa socks and the eesa/ifound beanie
.” The celebration started and ended as it should, with high fives and hugs.
Zach and Bettina looking at custom ifound pins