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Suggestions for a grassroots snowboarding apparel company

9K views 53 replies 23 participants last post by  david_z 
#1 ·
Hey everyone,

My name is Mark Mueller. I started Mue, LLC this past August. Mue is a snowboarding apparel company out of Milwaukee, WI. But Mue is not just another snowboarding apparel company. From a blank piece of paper, I designed the High Performance Hoodie. For technical purposes, it is made of soft-shell (5000mm and 3000g). In addition, all of our products are in some way, shape, or form influenced by Milwaukee. Whether it is the sewing, embroidery, screen printing, or more, we work with local businesses.

Other than our signature HPH we sell other basic apparel including the Low Performance Hoodie. This past season was a success despite the weak winter by Milwaukee. However, we are always looking for suggestions on how to better market our product.

If you have time, take a look at our current website (Muesports.com) and our mission and let me know what your thoughts. Please feel free to be critical.

Thank you!

Mark
 
#39 ·
Mue,
Youve got a good thing going, and a distinct look on the hoodie.

In my opinion, the anorak style everytime. Mad props for thinking of going that direction, but now stick with it! It give your brand an identifiable product, which can be offered in a less-highlighted full zip option.

Also, a pocket on the arm for passes or cash.

Keep up the good work!
 
#40 ·
Another suggestion needed

You all are the bomb! You will see changes to the HPH this season in the fit and the features. We will be offering limited single orders like the Industrial Series which you can preview on the site. The business is focusing more on custom group and shop orders. So I need your suggestions again ....

Do you have any suggestions of local shops or ski/snowboard clubs that may be interested in doing their own custom HPH or FZ? It would be awesome to be able to spread around even more this upcoming winter. By the way the sites been updated too.

Thanks again!
 
#41 · (Edited)
Ski & Snowboard Club Vail

This is my sons full-time team next year. Their snowboard team competes and places nationally. Email me for the contact info od the program director if interested. They travel all over the country and internationally. Plenty of podiums too. For spring podiums, like nationals, you would need a more strategically placed logo that is visible during comp, like on the arm..... Butt.....

Another good team up here is www.teamsummit.org
 
#44 ·
Mue apparel black friday promo code

Hey guys,

Back with good news ... You can use this 25% off promotion code 'angryturkey' at our online shop or clearance shop from now until the end of tomorrow for black friday. Take a look at our new designs inspired by all of you!

MUE APPAREL WEBSITE

Email me with any questions (mmueller@mueapparel.com). I will be in flights most of the day but I will be on my phone to answer the questions asap. We've made great improvements for this season and are always open to more ideas. Thanks!

Happy Thanksgiving!

Mark
 
#45 ·
I was actually recommended one of your HPH earlier today, but it'd be good to see some more interesting colourways.

I'm in the market for a soft-shell alternative to a jacket for warm park days myself, and as a product they appeal very much to a park rider. However, we tend to like things that are a little more.. extravagant :)

I like the red/black plaid HPH, but is it really just a strip of colour, or is the whole hoody in the same design?
 
#47 ·
Edge, I am going to go out on a limb and say you also commented on our Facebook page? Style progression in the park is always a fun topic. Last season we released poppy designs and this year we have toned it towards darker and earthier high performance hoodies.

Luckily, customization is what we do. If you want an all plaid HPH, ask and you shall receive. For individual customization we work with what colors/patterns we have in stock. Red/black plaid is in stock. Just purchase the HPH available on the site and send an email to mmueller@mueapparel.com with your custom request. We also can custom size HPH as well. For custom work, we ask to not use promotion codes as it is more work on our side.

Thanks!

Mark
 
#50 ·
My son now has 70-80 days on one of his hoodies plus some muddy days of cross country and down hill biking. This hoodie is unreal. Stupid durablility, it is still like brand new... We have had some customs made and the full zip new HPH line is awesome too. Here is Matt riding in the vail daily report for the local paper.... 4 inches of fresh on Sunday, Dec. 16 at Vail - YouTube
Hoodie is 10 months in to it's life and Matt normally would have torn his shells up.... Still going strong. If you want a shell or a hoodie that's water proof, this is it. He even wears it on days that are +10-15F and is comfortable.

Mark, great job on a superb product.
 
#51 ·
He even wears it on days that are +10-15F and is comfortable.

Mark, great job on a superb product.
Ditto this. Field-tested yesterday about 22F in the morning, I layered a base (under armour cold gear) and a thermal which is what I would normally put on under a hoodie. After an hour I ditched the mid layer and probably would've been safe with just like a long-sleeve t-shirt underneath. Wind wasn't a major factor but from wearing this around town in some gale force (50mph) winds I can say it's definitely good in the windproof department. On the slopes it's ridiculously warm.

I'll have a full/thorough review posted after the new year for those who might still be on the fence, but the HPH is legit in my opinion.
 
#52 ·
Guess I should chime in seen as I also picked up a custom HPH from Mue.

Could not be more pleased. Warm, windproof, really water repellent, well designed to keep you warm and powder out. Fantastic customer service from Mue too, they shipped over to the UK for me. Love my custom design too. It's sleek enough to wear as a jacket just out and about too.

10/10.
 
#54 ·
The HPH is definitely more “performance” than a plain old hoodie, with the wind & water resistant fabric, pit zips and functional fit throughout the upper body especially. Feels like the perfect casual shred jacket for urban sessions, endless park laps, or any days that aren’t super cold.

(excerpted from my full review)

And a few screengrabs of the HPH on the slopes. This is a size XL on me, 6ft and 210 lbs.

Snow Snowboard Footwear Winter Recreation
 

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