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mmueller 03-22-2012 05:26 PM

Suggestions for a grassroots snowboarding apparel company
Hey everyone,

My name is Mark Mueller. I started Mue, LLC this past August. Mue is a snowboarding apparel company out of Milwaukee, WI. But Mue is not just another snowboarding apparel company. From a blank piece of paper, I designed the High Performance Hoodie. For technical purposes, it is made of soft-shell (5000mm and 3000g). In addition, all of our products are in some way, shape, or form influenced by Milwaukee. Whether it is the sewing, embroidery, screen printing, or more, we work with local businesses.

Other than our signature HPH we sell other basic apparel including the Low Performance Hoodie. This past season was a success despite the weak winter by Milwaukee. However, we are always looking for suggestions on how to better market our product.

If you have time, take a look at our current website ( and our mission and let me know what your thoughts. Please feel free to be critical.

Thank you!


CheeseForSteeze 03-22-2012 05:37 PM

First, props on your company philosophy and identifying yourself rather than being just a faceless entity. Coming here just to plug your own product generally isn't looked upon kindly, but I think you gave enough of a personal exposure that everything is legit.

Anyway, I like the idea I could get a semi-tech softshell hoodie customized. I would suggest expanding the current color catalog. Some of the designs you show on the custom page I would definitely buy, like the 45 degree plaid green.

Another idea, and one I think you could probably use to sell a hoodie to every single person on this site (at least that are active members) is to take a look at this thread:

They designed what is essentially an logo to make a vinyl diecut. If you asked those guys who designed it if they might be interested in collaborating with you to make custom hoodies with that logo on it, I bet they would sell like meth behind a strip club.

KIRKRIDER 03-22-2012 05:47 PM

What are the advantages of a hoodie compared to a regular shell? Os r is it just a fashion preference? What material do you use? GoreTex?

poutanen 03-22-2012 05:49 PM


Originally Posted by mmueller (Post 497877)
Hey everyone,

My name is Mark Mueller. ***SNIP*** Please feel free to be critical.

Thank you!


You asked for it! lol... Yeah thanks for introducing yourself, I've seen a lot of spam on here lately but somebody asking for thoughts is a nice change.

I like the idea of a performance hoodie for spring riding. Right now I wear a microfiber base layer, my upper body armour, and then a jacket and I'm sweating balls when the temps are around freezing and I'm playing in the glades. I was planning on just wearing the armour without the jacket for spring riding, but it'd be nice to have an inbetween setup.

As for the hoodies, I prefer a full zipper, or no zipper at all. Also I'm not crazy about the colour combos and designs. I would rather the sweaters come in single colours, almost any will do these days.

I didn't see if they have a pass pocket, but that would be very smart to have sewn into the inside of the lower portion. My GF loves the pass pocket on her jacket. Also if there was a built in pocket with a microfiber cloth on a string that'd be cool (for wiping goggles on those warm wet spring days).

Hope this helps!

atr3yu 03-22-2012 06:08 PM

23 Attachment(s)
I think they are a pretty cool idea and I also think its awesome that you are doing this. I would prefer to see a full zip option without the slanted front pouch pocket. I understand the style behind these and believe they fit more into the park rider. My personal taste would be a little more plain with a stylized touch to it. All and all though I think there is a market and I hope to see more options in the future!

Donutz 03-22-2012 06:38 PM

I'd buy the HPH. LPH doesn't do anything for me. As a general statement, some things I wish I had when I'm into spring riding wearing a hoodie:

- zippered pockets
- clip for pass
- Inside pocket for ipod
- longer hoodie so it doesn't ride up (your HPH's are fine there)

mmueller 03-22-2012 06:40 PM

Thanks for the quick feedback!
2 Attachment(s)
Cheeseforsteeze ...
Thanks for the connection! I am definitely take a closer look as we have done custom orders this past season (e.g. MU ski team)

Kirkrider ...
The advantages are the design and the soft shell material. The easy arm movement, the kangaroo pouch with the mp3, the hand warming side pockets, the lower back double layer to reduce freezing, and the hoodie structure to keep in heat are a few of the advantages. In addition, we have played with many different fashions as you can see through what we currently sell and our custom designs. The material is comparable to goretex within a specific level. Goretex is the brand and within it are different layering and weather resistant systems. The specs for the hoodies are on the site.

Poutenen and atr3yu...
(Poutenen)The pass pocket is a great idea. I'm sure my team and I will be able to find a creative way to integrate it into our design. Also we are working on a full zip for next season. The main concept behind it is to infuse an urban jacket with a flannel shirt. I attached pics of a prototype.

Thanks again!

atr3yu 03-22-2012 09:33 PM

23 Attachment(s)
I like the new prototypes the best to be honest. Its a cross between a hoodie and what we around my area call a "salmo dinner jacket".

gprider_capita 03-22-2012 10:11 PM

I live in wisconsin and think this is a good idea, but what i would like to see on the lph is the low performance hoodie screen print not so big and maybe even just put LPH on centered fronside of the hoodie. but thats just my $.02

poutanen 03-22-2012 10:34 PM


Originally Posted by mmueller (Post 497904)
I attached pics of a prototype.

Thanks again!

Yeah now this I like. To be honest I'd probably like it more if it were exactly the same cut, but without the chest pockets and plaid. Like just a solid cut single colour.

Actually the jacket I continue to use year after year is black with white stitching, and I really like it. More interesting than a plain black jacket but not too crazy. Just tried to find a pic but doesn't look like there's anything out there like it at the moment. I'll snap a pic tomorrow if you're interested...

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