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Old 08-07-2013, 02:16 PM   #1 (permalink)
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Default Contour calls it quits

Contour closes Seattle HQ, shocks employees


for now ...
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Old 08-07-2013, 02:26 PM   #2 (permalink)
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They kind of had their problems, but was still a viable product. Seemed to be the number 2 player in this market. I am surprised they couldn't find a niche...
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Old 08-07-2013, 02:31 PM   #3 (permalink)
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Sucks. I definitely preferred their form factor over the GoPro lunchbox on the forehead.
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Old 08-07-2013, 02:39 PM   #4 (permalink)
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Any camera I can break within 10 minutes of opening the package is doomed. I'm honestly not surprised.
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Old 08-07-2013, 02:52 PM   #5 (permalink)
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Was Nick Woodman spotted in the area shortly afterwards?
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Old 08-07-2013, 03:28 PM   #6 (permalink)
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They DID have their problems. The microphone issue was a bad one, but their response to it (which was to basically ignore it) was a bigger one. The lack of a viewfinder was a problem, but their response -- creating a bluetooth connection to a smartphone -- was a good one. Or would have been, if the smartphone was able to actually watch the video. My understanding was that all you could see was a snapshot. Not good enough. I moved from the Contour to a Drift based on my experiences with the different cameras.

The biggest thing though, was marketing. GoPro, whatever you may think of the teletubby/lunchbox thingie, are very good at marketing and strategic alliances. Locally, you see GoPro stands in Future Shop, in sports shops, specialty retailers like Boardroom and Comor, etc. Contour is only available from a second-floor mail-order business in North Van (Launch Helmetcams). Not that there's anything wrong with Launch, I've always found them very good to deal with, but you don't get impulse purchases with that kind of sourcing.

IMO, Contour died for the same reason as Borland died a decade ago -- good product technically, but lousy marketing and lousy attention to non-engineering details.
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Old 08-07-2013, 03:36 PM   #7 (permalink)
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That is the biggest thing that kills off company after company. You point out a problem and they then ignore it. The consumer sees this so they ignore them.
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Old 08-07-2013, 03:47 PM   #8 (permalink)
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People are forgetting one of the biggest issues in the POV market. Recessed lens! Nothing like one pow slash and poof lens is packed in. That shit ruined 2 days of heli riding for my friend up in AK as the only usuable stuff he had was before he slashed a spine.
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Old 08-07-2013, 03:47 PM   #9 (permalink)
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Sounds like they are looking for a buyer so there's a chance they may rise from the dead.

Good point about the recessed lens.

Now if GoPro can do something about the fucking low battery life. Is one day without replacing too much too ask? At least there are solutions I guess (extra batteries and a pack)
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Old 08-07-2013, 03:52 PM   #10 (permalink)
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Quote:
Originally Posted by BurtonAvenger View Post
People are forgetting one of the biggest issues in the POV market. Recessed lens! Nothing like one pow slash and poof lens is packed in. That shit ruined 2 days of heli riding for my friend up in AK as the only usuable stuff he had was before he slashed a spine.
that was my biggest reason for not giving contour a 2nd look.
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