Drunk with power...er beer.
Join Date: May 2010
Location: Vancouver, BC, Canada
Mentioned: 4 Post(s)
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They DID have their problems. The microphone issue was a bad one, but their response to it (which was to basically ignore it) was a bigger one. The lack of a viewfinder was a problem, but their response -- creating a bluetooth connection to a smartphone -- was a good one. Or would have been, if the smartphone was able to actually watch the video. My understanding was that all you could see was a snapshot. Not good enough. I moved from the Contour to a Drift based on my experiences with the different cameras.
The biggest thing though, was marketing. GoPro, whatever you may think of the teletubby/lunchbox thingie, are very good at marketing and strategic alliances. Locally, you see GoPro stands in Future Shop, in sports shops, specialty retailers like Boardroom and Comor, etc. Contour is only available from a second-floor mail-order business in North Van (Launch Helmetcams). Not that there's anything wrong with Launch, I've always found them very good to deal with, but you don't get impulse purchases with that kind of sourcing.
IMO, Contour died for the same reason as Borland died a decade ago -- good product technically, but lousy marketing and lousy attention to non-engineering details.
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