Good news!!! They need to stick these on guys heads everywhere, and get some proper ads going.
The form factor is better, so if they copy the GoPro ad style and show a product that doesn't look like a deck of cards on your head, I think they can be successful.
FWIW, I mounted my Roam (flashed with Roam 2 FW) on my 4Runner this summer while offroading, and the video came out awesome. Filmed in 720p60 mode. It's just helmet mounting that makes it need anti-shake.