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#1 (permalink) |
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Guest
Posts: n/a
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I'm looking into getting a new board when I stumbled on the BitchBoard brand. It's really intriguing and I've only heard good reviews from sites that sell it from customers, but I was hoping someone on here had experience with one personally and could give me their opinion on it.
Thanks much, Liz |
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#4 (permalink) |
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-LIFETIME MEMBER-
![]() Join Date: Jan 2009
Location: Berkshires
Posts: 3,212
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Avoid it at all costs and run away. No really.
Go to the site and notice something pretty telling: One model of board. One singular model with different graphics. In the case of the 'true twin' it's the same model with the binding holes moved. There are no park-specific, freeride, big mountain, progression, beginner, advanced boards or anything like that. Alex Masterson's father is a genius of marketing, brand building, and corporate identity. 99% of reputable board makers out there have put substantial cash, effort, research, and female rider feedback into crafting their own female-specific boards - and Alex gives them absolutely no credit for this. She reminds me of the snowboard equivalent of the pro-biotic yogurt: Step 1: Invent a problem - "You can't digest your food, nevermind you're 35 and haven't starved to death, I'm telling you you can't digest your food." Step 2: Tell folks you have a solution to the problem - "I've got this overpriced yogurt to solve your digestive problems with fancy words I made up and you don't understand printed on the side" Step 3: Rake in cash from suckers. A sucker's dollar is still a dollar. Snowboarding is a mostly male sport, but it's far far far from male-dominated. Guys want girls out on those hills, a boarder chick is HAWT. ![]() Basically, Alex orders dozens of the cheapest boards she can find from China and has them slap her graphics on them. Quality isn't on the menu. Deserts Don't Snow: Bitchboards - How to Tell A Snowboard Company Is Bad
__________________
"Never attribute to malice that which can be adequately explained by stupidity." 10/11 - 24, Smote on Feb 13 |
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#5 (permalink) |
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Member
Join Date: Nov 2009
Location: British Columbia
Posts: 90
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I don't see how a board company with the name "bitch" in it is a great way to cater to female snowboarders. Seems a little offensive to me.
I mean unless you live in a trailer park, smoke cigarettes, and drink wisky all day before heading to your career at the local gentlemens club it just doesn't seem like a good name for a female specific snowboard company. I remember back in 2002 there was a company called Chorus, which had a female pro team, and boards made in the USA (same place they made M3 boards at that time). It was way more appealing than Bitch Boards is, though they disappeared after a couple of seasons. I'm gonna have to say stick to: Rome, Ride, K2, Burton, Capita, Forum, Roxy, GNU, Never Summer as they have much better female specific boards than what is offered by Bitchboards. |
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