Avoid it at all costs and run away. No really.
Go to the site and notice something pretty telling: One model of board. One singular model with different graphics. In the case of the 'true twin' it's the same model with the binding holes moved. There are no park-specific, freeride, big mountain, progression, beginner, advanced boards or anything like that.
Alex Masterson's father is a genius of marketing, brand building, and corporate identity. 99% of reputable board makers out there have put substantial cash, effort, research, and female rider feedback into crafting their own female-specific boards - and Alex gives them absolutely no credit for this.
She reminds me of the snowboard equivalent of the pro-biotic yogurt:
Step 1: Invent a problem - "You can't digest your food, nevermind you're 35 and haven't starved to death, I'm telling you you can't digest your food."
Step 2: Tell folks you have a solution to the problem - "I've got this overpriced yogurt to solve your digestive problems with fancy words I made up and you don't understand printed on the side"
Step 3: Rake in cash from suckers. A sucker's dollar is still a dollar.
Snowboarding is a mostly male sport, but it's far far far from male-dominated. Guys want girls out on those hills, a boarder chick is HAWT.
Basically, Alex orders dozens of the cheapest boards she can find from China and has them slap her graphics on them. Quality isn't on the menu.
Deserts Don't Snow: Bitchboards - How to Tell A Snowboard Company Is Bad