I ride Cartels and I like them. I also shop at WalMart, so big business doesn't affect my purchases. I also drive an automobile that is "mass produced", so not a real big concern there either. They are good bindings, and have alot of good features. That being said, they are a fairly aggressive binding with a good bit of forward lean to them. Not the lightest binding in the world either, but they are very sturdy and have held up well. Definitely not what I would consider a beginner binding, but good overall.