Just a quick story of mine...
I worked as a labourer for a Goodyear tire plant for 2 years while studying. Not the same as Snowboards, but a product where peoples' lives are dependent on it's construction. Now before a tire is completely finished, you have a green tire which has the tread, steel belts and sidewalls all sandwiched together. It basically looks like a tire without the tread pattern or sidewall markings. On somedays, half of these green tires would got to a press that would badge them as Goodyear All Seasons (which retailed for ~$100.00). The other half, would goto a press that would Badge them as Motomasters (Canadian Tire "jobber" brand, retailing for ~55.00).
So you see, exact same tire, size, components and factory. However, the different brand name makes one twice the price.
Seriously consider cheaper sibling companies of quality more expensive parent manufacturers... They are most likely rebadges of the parent company and at the very least use the same components.