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Old 12-05-2013, 12:06 PM   #1 (permalink)
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Default Burton unveils 2014 olympic gear

Burton Proudly Debuts the 2014 Olympic U.S. Snowboarding Team Uniforms -- BURLINGTON, Vt., Dec.*4, 2013 /PRNewswire/ --

BURLINGTON, Vt., Dec. 4, 2013 /PRNewswire/ -- Today, Burton Snowboards is honored to officially unveil the 2014 U.S. Snowboarding Team uniforms that all riders representing the United States will wear during competition at the 2014 Winter Olympics. The Sochi Games will mark the third consecutive Olympics where Burton has partnered with U.S. Ski & Snowboard Association (USSA) to create one-of-a-kind uniforms designed for riders, by riders. The pinnacle pieces of the uniform consist of technical outerwear jackets and pants, and in addition, Burton is also supplying the 2014 U.S. Snowboarding Team with hats, gloves, base-layers and fleece to wear while competing.

"Back in 2006 and again in 2010, Burton stepped up to create the Olympic uniforms because we felt it was imperative that a snowboard company help drive the design around what riders want," said Jake Burton, Founder & CEO of Burton Snowboards. "Just like for Torino and Vancouver, the 2014 uniform was designed around feedback from some of the best American snowboarders to make sure that the design, fit and vibe represented our sport and our country in the best possible way. I can't wait to see the riders on the podium wearing our uniforms."

To design the uniform for the 2014 Sochi Games, Burton once again turned to America's heritage for inspiration. And nothing represents Americana more than handcrafted patchwork quilts and the American flag, which are both at the heart of the 2014 uniform. After a long hunt, Burton designers found the perfect vintage quilt at an antique fair. Then, they brought it home to Vermont where it was deconstructed and re-constructed by a veteran Vermont quilt maker in order to get it ready to replicate onto the outerwear fabrics. Following this, Burton developed a method to print exact replicas of both the quilt and a vintage American flag onto the fabric of the jackets. The end result is that the quilt pattern on the jackets looks like it was hand-stitched with patchwork squares just like the original. And an exact duplicate of the vintage American flag is proudly featured on the jacket's sleeve. With the design inspiration in place, the next step was to ensure that the outerwear would perform at Burton's best-in-class standards so that the athletes are warm and dry in the unpredictable weather conditions that could be encountered in Sochi. So, Burton turned to the U.S. Army Natick Soldier RD&E Center to research and develop Burton's all new DRYRIDE Vaporshell laminate, which is showcased for the first time in the Olympic Competition Jackets. The end result is a super waterproof and breathable fabric that can stand up to any weather condition.

The Burton Olympic Competition Pants were also designed with considerable care and attention to detail. Corduroy was chosen for the pant fabric since it has been a staple of American clothing for generations. To ensure the highest level of performance, Burton sourced a highly technical corduroy fabric (also featured on the shoulders of the Competition Jacket), which is weatherproofed with Burton's new DRYRIDE Nanoshell laminate that features a waterproof/breathable membrane to keep the riders warm and dry. To round out the outerwear, Burton also designed all items that will be worn under the jacket and pants, including first-layer bottoms and tops, three different beanies, gloves/mitts and a cozy wool/silk blend competition pull-over fleece.

"We're really proud that the 2014 uniform builds on Burton's legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms," said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. "The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a 'heirloom hippy' vibe that lines up with snowboarding's laid-back culture while paying respect to America's longstanding creative heritage. It will stand out in Sochi for sure."

Michael Jaquet, the Chief Marketing Officer for USSA added, "USSA is proud to have snowboarding's most iconic brand as our Olympic Team Uniform partner. Burton has once again raised the bar on design, function, and style with this kit and we congratulate them on once again capturing both the Olympic and American spirit in a uniform the athletes will be proud to wear."

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Old 12-05-2013, 12:34 PM   #2 (permalink)
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wtf were they thinking...just so ....bland

i'm no mountain fashionista, but i would not be caught in a treewell with that on
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Old 12-05-2013, 12:36 PM   #3 (permalink)
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strategy: make the US olympians looks like bums? fine by me. if us canadians can't keep up at least we will look better on the hill!
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Old 12-05-2013, 12:55 PM   #4 (permalink)
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The Olympics are now a total and complete made for TV event. No too sure how that outfit is going to "read" on TV; other than.....

Blaaaaaahhhhh, blaaaaahhhhhh, blaaaaaahhhhhhhhh and a little more bla.......
Get it. Wax it. Ride it.
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Old 12-05-2013, 01:05 PM   #5 (permalink)
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Its the new desert---ed camo mall look for the zombie apocalypse....but where's turbins?
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Old 12-05-2013, 01:08 PM   #6 (permalink)
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I'm probably in the minority but I'm kinda digging it...

It's got the right amount of Americana in it with the flannel and all. Almost looks like some lumberjack stumbled out of their cabin and started riding a snowboard or something I still kinda like it despite how boring it might look.
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Old 12-05-2013, 01:33 PM   #7 (permalink)
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Except for the flag part on the arm, I like it a lot. For the Olympics? I'm not sure but I think the flannel is awesome. Put that with the burton jean pants and BOOM. Couldn't beat the ladies off with a stick.
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Old 12-05-2013, 04:08 PM   #8 (permalink)
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Man your press release sure is different than the one I got. U.S. Unveils Snowboard Team Uniform: Retro Germ Warfare is the Theme
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Old 12-05-2013, 04:29 PM   #9 (permalink)
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as if the costumes weren't bad enough, i think there may be a plan afoot to make the athletes look a bad as possible:

thats just plain painful, and embarassing...don't they know the internet is 'forever'?
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Old 12-05-2013, 04:36 PM   #10 (permalink)
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Originally Posted by CassMT View Post
as if the costumes weren't bad enough, i think there may be a plan afoot to make the athletes look a bad as possible:

thats just plain painful, and embarassing...don't they know the internet is 'forever'?
That is really, really fucking terrible.
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