I have a normal arch but a oddly shaped foot. Skinny in the heel and really wide in the front. I've tried superfeet, sole and footprint insoles.
Superfeet: were ok, never had foot pain but I'd get uncomfortable standing on them all day, they also started to smell pretty bad after a while.
Soles: Very comfortable, never had foot paint, also have anti-microbial materials and dont stink after excessive use. I use these in my work boots 40-70 hours a week and they are great.
Footprint gamechangers: Just started using these in my new snowboard boots and I'm amazed. They are the closest you can get to a custom insole off the shelf. I had to inject water into the botttom of the sole which activates a gell and causes them to swell up. I then put them on for 30min and they made a perfect match to my foots shape when the gel hardened. They're also made with a super high energy absorbent material and are great for snowboarding. First time in my life I've had literally 0 foot discomfort in new boots, even on the first day or using them. They also came with little pads that you can use to customize the foot, ie raise or lower the front or rear of the sole to create a perfect fit in your boot.