I want to know where the idea CO is having one of its best seasons on record came from. We're having an average season at best. I can go take some pics of Breck tomorrow if I feel to be bothered that will show a different interpretation of what you believe this "record" year is looking like. Sure we got 7 feet of snow from the 1st to the 15th and now we're just baking in the sun with a lot of it being windswept as well.
Snowfall directly effects the snowboard industry. The last three years have raped the industry in ways most people won't notice unless they actually work in it.
All one has to do is look at California right now and see how bad off Tahoe, Mammoth, and the Sierras in general are. Europe isn't fairing too well either. How do you think that's going to help the industry? It's not we're going to have more backstock sitting around, shops grey marketing, and a slew of other problems.
But to go back to the original points. Snowboarding is not making a comeback, it's numbers are not increasing. What you're seeing is the aftermath of the culling of the herd. Bigger brands have downsized, closed off divisions, sold brands, etc. etc. This has allowed for a gap window for smaller brands to come in. Are all these smaller brands good? No, most of them are catalog brands that went to a factory, pulled some specs, and slapped their graphics on the board all while shoving "putting the fun back in snowboarding" or "by snowboarders for snowboarder" and then the pinnacle of greatness in marketing "hand made" sometimes in the U.S. sometimes not down peoples throats. Three severely repackaged marketing tactics that most people won't see through because they want something "new" when in fact it's the exact same board as 10 other companies minus the graphics.
Every year there are tons of new brands that try to enter the marketplace, some have mediocre success and occasionally some hit lightening in a bottle. Still I ask anyone that pays attention to this, where are these brands at the year 5 phase of their business? Most are gone, dwindling, or being sold off to be bastardized and used as a pricepoint brand.
You want to talk about snowboardings comeback, then look at the SIA floor map. How many empty booths do you count on that interactive map? I gave up counting after 20. They claim visitation numbers to the show are up and that they're turning away brands due to a lack of space.
Seeing numbers from OEM factories about the amount of units produced is rather hilarious too. Company x claims they're making 10k units in the factory, real number is somewhere about 10% of that. Why? No one is buying.
The cold harsh truth of it is that free skiing is cooler amongst kids and they're taking to that. Snowboarding is still marketing to the 22 and under crowd on a percentage level it shouldn't while the biggest age demographic with the most expendable income has moved on from snowboarding to other interests because it isn't being marketed towards them. The teens to early 20 somethings from the mid to late 90's and early 2000's have moved on to start families and careers. They are that generation gap that is gone and that will hopefully one day come back when it allows.
You want to see snowboarding make a comeback then do your part to help the environment, do your part to support companies that actually support snowboarding, same thing with shops, same thing with the snow media, and above all else get as many people as possible hooked on the idea of snowboarding. Then, maybe then, we'll see a comeback.
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Because someone has to call it how they see it!