Does anyone even remember the MTV Sports and Music Festival? While being too young to convince my parents to let me go on my own, it was actually a pretty stellar event that drew the right kind of attention to the right people and presented it in the right light. It wasn't some over the top spin to win, chuck your carcass, judged bullshit. It was genuinely entertaining to watch. Hell X-games in the late 90's wasn't bad to watch either, then something changed.
Having Perry Farrel as one of the hosts walking around getting weird with people as well as skateboarding going on, Morgan LaFonte doing topless backflips, and music that didn't suck were all good things.
It's a lot like Snowboard On The Block in Denver. Sure I personally think the event sucked because it wasn't done right, but it did introduce a lot of people to snowboard companies, a down town rail jam, and a lot of metal music. If that gets some people that were metal heads there for the music saying "I'd try snowboarding" then good it worked. If it got snowboarders interested in metal great. And if it drives up peoples interest in snowboarding then it did a damn good job.
If he markets Air & Style the right way you can have people from many different interests mingling and exchanging ideas as well as body fluids.
Reading that interview if that's what you hang up on I think you missed some of the finer points in there and should probably re-read it. That is probably the first interview that actually personalized Shaun in the last 10 years.
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Because someone has to call it how they see it!