That is a superb interview (and the second in a row from Snowboarder - they'd an excellent piece with Terje last month EDIT: Woops, that wasn't Snowboarder, it was Snowboard).
Most people seem to either love or loath Shaun White - I'll be honest, I'm completely neutral about the guy. I don't "like" him because he's not what snowboarding is about to me (all about the competition, not the love of the activity) but at the same time I don't hate him for that either. It's just different and not relevant, for the most part, to what I love about snowboarding. I don't like how he has foregone the opportunity he has to do something with the "sport", but that's not his focus and not what he's about. It's the difference between loving snowboarding and loving being great at snowboarding. Lost opportunity but he's under no obligation if that's his thing.
With that in mind, I loved that interview because it's the first time I've seen someone go in depth with him, really ask him revealing questions and him give good answers. I don't have to like or agree with all he says (I don't buy his stance on the TTR/FIS stuff for example) but it is fantastic to actually hear his opinions on these things, his take.
As cliché as it is "with great power comes great responsibility" is the best way to sum up Shaun. He has the potential to do things that no other snowboarder can and yet he makes fucking scooters. I'm more curious to see what he does with Air&Style because if it becomes the contest that is anti-X games/Dewsh Tour/Olympics that is something that benefits snowboarding.
This - as I said above it's a missed chance up to now but actually he talks a lot about "giving back", contributing. That's to be applauded.
Reading that interview if that's what you hang up on I think you missed some of the finer points in there and should probably re-read it. That is probably the first interview that actually personalized Shaun in the last 10 years.