You might want to go look at the history of Cappel and Ride itself to see why they do their advertising that way. Cappel has always used models like that which is nothing compared to the couple year stint the ride ads had in the first couple pages of Transworld. Hidden in the lay out were scenes from some porn flicks. You had to know where to look to see it but it was there.
Now frankly the only reason to write something like that is to generate a lot of hits because the negativity brings people out of the wood work like no other. Its absolutely absurd.
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Because someone has to call it how they see it!