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post #1 of 32 (permalink) Old 12-09-2015, 12:15 PM Thread Starter
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Women's Shred Gear

So some of us had this discussion a few months ago and I just came across this article. I know most of the members here are male, but I thought I would post this anyways.....stir some shit up and kill some time. I especially liked the part about the different names for gear.

I feel like outerwear is pretty comparable however. Keep in mind this article is about 10 months old, but most of it is still relevant. I for one would like to see a more mature spin on women's gear versus selling towards little girls. Can we get some badass colorways and designs please?

A few snowboard names I came across: Twin Sister, Romp, Swoon, Mystique, Radiance, XOXO, Sugar Banana, Push Up, Pillow Talk, Lip-Stick, Emoticon.


http://whitelines.com/longform/probl...TGZjE1Lzxcu.97
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Last edited by Rogue; 12-09-2015 at 12:18 PM.
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post #2 of 32 (permalink) Old 12-09-2015, 01:10 PM
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That's because they're marketed to Dads who like to buy girly looking things for their little Princesses.

I actually almost bought a Stallion just to see her reaction when she opened it on XMas morning. Opted for an XOXO instead.
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post #3 of 32 (permalink) Old 12-09-2015, 03:20 PM
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Good read. My gf hates all the girly snowboard stuff. I agree as well.

The names of the boards are just ridiculous. Enough with the pink, cats, etc as well. There are plenty of adult females in the sport and I'm sure many of them have outgrown their middle school phase.

As a man, it makes it super hard to buy gear for my gf.
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post #4 of 32 (permalink) Old 12-09-2015, 04:40 PM
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In basic economy lectures we've learned that the deman dictates the market... that would mean that the demand for girly stuff is simply higher than for "reasonable women's" gear

Those, who outgrew the girly stuff - or never liked it - found other options, sure, in a small selection, but found n bought gear anyway.. so the lack of a bigger selection didn't prevent to buy, you just get something else, e.g. select only from 2 potential options in the women's department, or get men's gear instead. So I assume the lack of selection didn't really affect the sales.

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post #5 of 32 (permalink) Old 12-09-2015, 05:03 PM
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In basic economy lectures we've learned that the deman dictates the market... that would mean that the demand for girly stuff is simply higher than for "reasonable women's" gear

Those, who outgrew the girly stuff - or never liked it - found other options, sure, in a small selection, but found n bought gear anyway.. so the lack of a bigger selection didn't prevent to buy, you just get something else, e.g. select only from 2 potential options in the women's department, or get men's gear instead. So I assume the lack of selection didn't really affect the sales.
I'm going to go ahead and say that most snowboard companies aren't marketing gods. We all understand econ 101; it's not complicated.

It's clear the women's snowboarding gear is aimed at a target market of ~8-15 years old.

Based on what I see, I deduce that snowboard companies are WAY more concerned about enticing new female snowboarders than catering to older, more experienced riders (that have since developed different, more "adult" tastes). There's much more money to made on younger beginners because there will always be more female beginners than experienced, more mature female riders.
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post #6 of 32 (permalink) Old 12-09-2015, 05:42 PM
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In basic economy lectures we've learned that the deman dictates the market... that would mean that the demand for girly stuff is simply higher than for "reasonable women's" gear
I think that is the crux of the question though. Is it truly that the market has decided that or that the industry is run by a bunch of misogynistic men who are dictating what they believe women want. With reality being somewhere in the middle.

Of course when men start talking about this they are told to put stickers on it and you don't ride your topsheet.

I think most would agree Lobster does a great job with their unisex topsheets.
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post #7 of 32 (permalink) Old 12-09-2015, 10:12 PM
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i think they're just trying to appeal to as many women as possible with their designs. i don't think there's any overt sexism going on. even as a guy, i'm definitely in the minority in terms of the things i like (metal, horror movies, skulls and other dark artwork, pretty much a stereotypical metalhead). hardly anything is marketed towards my interests. it's tough just finding a t shirt that i like unless it's a band shirt.
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post #8 of 32 (permalink) Old 12-09-2015, 10:20 PM
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i think they're just trying to appeal to as many women as possible with their designs. i don't think there's any overt sexism going on. even as a guy, i'm definitely in the minority in terms of the things i like (metal, horror movies, skulls and other dark artwork, pretty much a stereotypical metalhead). hardly anything is marketed towards my interests. it's tough just finding a t shirt that i like unless it's a band shirt.
haha. I don't know, man! From what it sounds like, Capita and Lib-Tech have top-sheets with your name written all over them.
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post #9 of 32 (permalink) Old 12-09-2015, 10:44 PM
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i know. gnu has had some awesome artwork on the billy goat in years past too but that's why didn't limit it to just snowboarding. i meant with everything.
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post #10 of 32 (permalink) Old 12-09-2015, 11:10 PM
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I think that is the crux of the question though. Is it truly that the market has decided that or that the industry is run by a bunch of misogynistic men who are dictating what they believe women want.
Pretty much this.

The problem with topsheet designs are the artist selections. Graphic design is a mighty biased industry, and the one that used to be heavily male-dominated until just recently. Even though the male-female ratio is evening out men are still perceived as "edgier" artists. I've worked in the industry long enough to know that this is nothing but the remnants of the outmoded and misogynistic mentality but that's what it is; as crazy as it sounds there are creative directors out there who wouldn't even consider contracting female artists and wouldn't look at their books. Sounds like a "Mad Men" scenario? You bet.

Yes, the market direction should be dictated by demand but not in the case of women's snowboarding gear. The product choice is too limited and too niche for the principle to work. I hated topsheet breast cancer awareness look of my 2012 B pro but the board itself was terrific and there was nothing comparable on the market that looked better so I bought the board, consoled myself with the old adage that the real rider "shouldn't care about the looks" and tried not to look down when I rode it.

There is a way to improve the situation though and it depends heavily on women's involvement. If ladies don't want the kitsch that is the overwhelming choice of gear right now they should have themselves heard. Talk to your local shops, express your opinions on social media, email board companies. Do your homework and suggest your own ideas of a artistic style you like. Sure, the percentage of women riders is not nearly high enough to justify a better gear diversity but that doesn't mean we can't have a say in its visual representation. Sad thing is most of us are simply conditioned that being vocal about our preferences equals being whiny or bitchy, especially in snowboarding - the industry that is still heavily influenced by a machismo mindset.

As for myself, my visual taste runs from darkly surreal to downright macabre but I'd be plenty happy just to not see another pink unicorn ever again.
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