Say Goodbye To Burton Discounts
As you may or may not be aware of yet, Burton has pulled the plug on their agreement with SierraSnowboard.com.
This means that at this time we no longer have the opportunity or ability to buy or sell any additional product of theirs. This includes all of their affiliates as well – Forum, Anon, RED, Analog…
Let’s start with the facts– we take responsibility for discounting Burton products below market value after February. But why not… they are our products, we are making money, and we are passing our savings to you. If this is to protect the little guys in the industry (the mom & pop shops that are considered the 'local shops' to many), why have they waited so long and allowed us to do various other pre-season discounts without any action what-so-ever? Why have they continued to sell us large quantities of their product from all 8+ brands that they oversee, and continue to add to the list of what we carry from them? Wouldn't they have restricted us before to give us some warning that we were dealing with serious business? Wouldn't they have restricted us before to give some of the smaller fish a better opportunity to make the close-out purchases that we've taken and make us feel the effects of not buying the quantities that we desired? And, why on earth would they have produced thousands and thousands of snowboards based on their very own models to be sold as our own line of snowboards if they were having problems with us? Is this Burton trying to protect the little fish, or is this Burton trying to protect themselves?
We all know damn well that Burton has planted their 'flagship' stores in various cities across the States and has become their own online retailer this season as well. Are they trying to protect their own retail sales and online pricing game, because this is sure what it's looking like. This season Burton is making dealers sign an agreement upon all purchases to not sell any Burton product more than 40% below MSRP at ANY TIME. Even though the retailers pay their bills to Burton, giving them their wholesale profit, B is trying to still dictate pricing rules and tell the retailers how much profit the retailers should make over their wholesale cost. Why do we not have a right to discount the product that we've paid for to give our customers the best deal possible? Why does B feel that they can dictate our profit margin as a retailer? Is this an attempt to keep everyone on que with their own online retailing this season so that they can make an even larger profit margin when retailing themselves if they can now dictate final sale prices of all retailers with their product? Does this not sound a bit like price fixing to boost their own profit?
If we want to discount our product that we've paid for, we shouldn't have restrictions on that. We should be able to make all of our customers stoked and get them all on the hill for a fair price. This sport should not be an elitist sport, it should be for all to enjoy if they have a little bit of extra time and money to throw at it. We need to make the point to Burton that the industry will not thrive, nor survive with this sort of action taking place.
On another note - check out our NEW Burton sale at SierraSnowboard.com. Extra discounts on 2010 Burton products and cheaper international shipping rates. Have at it!