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-   -   Whatever Happened to Option? (http://www.snowboardingforum.com/snowboarding-general-chat/26961-whatever-happened-option.html)

Zee 03-16-2010 04:03 PM

Whatever Happened to Option?
 
They used to be known for building some quality decks, a couple of my friends used to love theirs. Where did they go?

bakesale 03-16-2010 04:19 PM

They're still around but not nearly as big as they used to be. They lost their team to Endeavor Snowboards (another Vancouver company that makes some of the best boards out there) and their manufacturing capacity took a major hit when their factory closed. They are also trying to restructure and get some investors. A few buddies and I thought about approaching them about a deal last year but we decided to start an IT company instead.

Zee 03-16-2010 04:37 PM

I'm surprised at that, how did they lose the factory?

bakesale 03-16-2010 04:39 PM

Quote:

Originally Posted by Zee (Post 275032)
I'm surprised at that, how did they lose the factory?

Factory went down when the loonie went up up up. Cost of Materials became too expensive for them.

legallyillegal 03-16-2010 06:37 PM

good times for canadian consumers = bad times for canadian manufacturers

avenged1985 03-16-2010 07:46 PM

i rode an option influence. It was an excellent board. Option was a solid companuy

BurtonAvenger 03-16-2010 08:08 PM

They spent too much investing in the technical break through of Flincerts and not enough on actual functional tech.

Zee 03-16-2010 09:26 PM

WTF were flincerts?

bakesale 03-16-2010 10:16 PM

Quote:

Originally Posted by Zee (Post 275202)
WTF were flincerts?

A very stupid idea that didn't catch on at SIA last year. It was to make your topsheet more customizable.

krazykunuck 03-17-2010 12:08 AM

i called that stickers....


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