Whatever Happened to Option? - Snowboarding Forum - Snowboard Enthusiast Forums
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post #1 of 11 (permalink) Old 03-16-2010, 04:03 PM Thread Starter
Zee
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Whatever Happened to Option?

They used to be known for building some quality decks, a couple of my friends used to love theirs. Where did they go?


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post #2 of 11 (permalink) Old 03-16-2010, 04:19 PM
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They're still around but not nearly as big as they used to be. They lost their team to Endeavor Snowboards (another Vancouver company that makes some of the best boards out there) and their manufacturing capacity took a major hit when their factory closed. They are also trying to restructure and get some investors. A few buddies and I thought about approaching them about a deal last year but we decided to start an IT company instead.
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post #3 of 11 (permalink) Old 03-16-2010, 04:37 PM Thread Starter
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I'm surprised at that, how did they lose the factory?


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post #4 of 11 (permalink) Old 03-16-2010, 04:39 PM
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I'm surprised at that, how did they lose the factory?
Factory went down when the loonie went up up up. Cost of Materials became too expensive for them.
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post #5 of 11 (permalink) Old 03-16-2010, 06:37 PM
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good times for canadian consumers = bad times for canadian manufacturers

THERE ARE SPECIFIC REASONS AS TO WHY I AM MORE LOCAL THAN YOU


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post #6 of 11 (permalink) Old 03-16-2010, 07:46 PM
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i rode an option influence. It was an excellent board. Option was a solid companuy
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post #7 of 11 (permalink) Old 03-16-2010, 08:08 PM
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They spent too much investing in the technical break through of Flincerts and not enough on actual functional tech.


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Because someone has to call it how they see it!
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post #8 of 11 (permalink) Old 03-16-2010, 09:26 PM Thread Starter
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WTF were flincerts?


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post #9 of 11 (permalink) Old 03-16-2010, 10:16 PM
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WTF were flincerts?
A very stupid idea that didn't catch on at SIA last year. It was to make your topsheet more customizable.
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post #10 of 11 (permalink) Old 03-17-2010, 12:08 AM
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i called that stickers....

ain't no basic boarder, i run carhartt's for boarding clothes, i drive a big loud diesel truck, and i am PROUD to be a CANADIAN.
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