Whatever Happened to Option? - Snowboarding Forum

Zee · 03-16-2010, 04:03 PM

They used to be known for building some quality decks, a couple of my friends used to love theirs. Where did they go?

bakesale · 03-16-2010, 04:19 PM

They're still around but not nearly as big as they used to be. They lost their team to Endeavor Snowboards (another Vancouver company that makes some of the best boards out there) and their manufacturing capacity took a major hit when their factory closed. They are also trying to restructure and get some investors. A few buddies and I thought about approaching them about a deal last year but we decided to start an IT company instead.

Zee · 03-16-2010, 04:37 PM

I'm surprised at that, how did they lose the factory?

bakesale · 03-16-2010, 04:39 PM

Quote:

Originally Posted by Zee

I'm surprised at that, how did they lose the factory?

Factory went down when the loonie went up up up. Cost of Materials became too expensive for them.

legallyillegal · 03-16-2010, 06:37 PM

good times for canadian consumers = bad times for canadian manufacturers

avenged1985 · 03-16-2010, 07:46 PM

i rode an option influence. It was an excellent board. Option was a solid companuy

BurtonAvenger · 03-16-2010, 08:08 PM

They spent too much investing in the technical break through of Flincerts and not enough on actual functional tech.

Zee · 03-16-2010, 09:26 PM

WTF were flincerts?

bakesale · 03-16-2010, 10:16 PM

Quote:

Originally Posted by Zee

WTF were flincerts?

A very stupid idea that didn't catch on at SIA last year. It was to make your topsheet more customizable.

krazykunuck · 03-17-2010, 12:08 AM

i called that stickers....

03-16-2010, 04:03 PM	#1 (permalink)
Zee -LIFETIME MEMBER- Join Date: Feb 2008 Location: Calgary, AB Posts: 1,423	Whatever Happened to Option? They used to be known for building some quality decks, a couple of my friends used to love theirs. Where did they go? __________________ The Never Summer SL-R is the best all mountain board I have been on... Ever. Buy it... Ride it... Love it...

03-16-2010, 04:37 PM	#3 (permalink)
Zee -LIFETIME MEMBER- Join Date: Feb 2008 Location: Calgary, AB Posts: 1,423	I'm surprised at that, how did they lose the factory? __________________ The Never Summer SL-R is the best all mountain board I have been on... Ever. Buy it... Ride it... Love it...

03-16-2010, 06:37 PM	#5 (permalink)
legallyillegal -LIFETIME MEMBER- Join Date: Oct 2008 Location: fuck Snowboarding Posts: 4,446	good times for canadian consumers = bad times for canadian manufacturers __________________ THERE ARE SPECIFIC REASONS AS TO WHY I AM MORE LOCAL THAN YOU GOD IS DONUT

03-16-2010, 08:08 PM	#7 (permalink)
BurtonAvenger Veteran Member Join Date: Aug 2007 Location: Mountains Posts: 8,051	They spent too much investing in the technical break through of Flincerts and not enough on actual functional tech. __________________ Angry Snowboarder Because someone has to call it how they see it!

03-16-2010, 09:26 PM	#8 (permalink)
Zee -LIFETIME MEMBER- Join Date: Feb 2008 Location: Calgary, AB Posts: 1,423	WTF were flincerts? __________________ The Never Summer SL-R is the best all mountain board I have been on... Ever. Buy it... Ride it... Love it...

03-16-2010, 04:19 PM	#2 (permalink)
bakesale Senior Member Join Date: Nov 2008 Location: Vancouver Posts: 883	They're still around but not nearly as big as they used to be. They lost their team to Endeavor Snowboards (another Vancouver company that makes some of the best boards out there) and their manufacturing capacity took a major hit when their factory closed. They are also trying to restructure and get some investors. A few buddies and I thought about approaching them about a deal last year but we decided to start an IT company instead.

03-16-2010, 07:46 PM	#6 (permalink)
avenged1985 Senior Member Join Date: Nov 2009 Location: canada Posts: 323	i rode an option influence. It was an excellent board. Option was a solid companuy

03-17-2010, 12:08 AM	#10 (permalink)
krazykunuck Senior Member Join Date: Feb 2010 Location: edmonton Posts: 188	i called that stickers.... __________________ ain't no basic boarder, i run carhartt's for boarding clothes, i drive a big loud diesel truck, and i am PROUD to be a CANADIAN.

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