What should have Brighton done?
A little background. Last year I Brighton was measuring their jumps (angles and distances and what not). I knew right then and their that there was something wrong.
Lack of snow in Utah has meant that this year has been pretty tough. I bought Brighton and Snowbird season passes. Because of the lack of snow I've been mainly riding park (Ie Riding brighton alot). The only reason I buy my Brighton pass is for their park. Well, come February, I figured they were not building jumps cause there wasn't enough snow. But somehow they figure out how to build 2 kickers overnight for a competition. So us Brighton kids are there looking on really stoked to hit them the next day. Bam!! They knock down the lips making them rollers.
Another couple weeks go by and then they put them back up for a comp again and then completely flatten them out. Only now, in the third week of March have they decided to put up jumps. But not only that you have to take a test to ride them and pay 5$ for a special park pass.
I literally have not hit a park jump this whole season.
I've written a couple letters and here they are.
Me offering to help
I would like to give you guys some advice on the current situation of your park PLEASE MAKE SURE THIS DOES NOT FALL ON DEAF EARS! I put some serious thought and effort into this and you can really benefit from this. Iíd really like the president of Brighton to see this if possible.
Firstly, I'm pretty sure you are being sued for your jumps. I saw them investigating them last year and I've heard rumors. I'm a senior in Mechanical engineering and I would like to help in whatever way I could with the court case. I have studied up on the lawsuit at Summit at Snoqualmie. I emailed the lawyer in charge of that case and actually got him to respond. In my email I told him how frivolous his case was because you cannot design jumps to be the same. He told me that one reason that he won the case is that because Snoqualmie refused to have Engineers anywhere near the case. They felt it would be detrimental to the case. Well Iím an engineer with 6+ year of serious snowboarding and I can personally testify to the fact that jumps cannot be engineered. You cannot put pen to paper and make a jump. You have to be out there in the elements feeling the snow and conditions. For someone to even measure the angles and distances on the jumps (as they did in My o My last year) is absurd. You canít measure that stuff and expect to come up with some sort of quantifiable data. The only way that information would do any good to anyone would be if there were some sort of speedometer for skies and snowboards. Even then there are far too many variables in the equation to expect any degree of confidence when going off jumps. Itís 100% feel and experience. No design of jumps is going to make for fewer injuries. PLEASE CONTACT ME IF I CAN TESTIFY IN YOUR CASE! I could also provide other seasoned engineers (ones who hit jumps as I do) to testify as well.
Secondly, I own both Snowbird and Brighton season passes. I only bought my Brighton season pass for park and night riding (night riding that could have been done sans the season pass for very cheaply). That leaves me wondering why I bought my pass to Brighton. Sure your rails are progressive but not anymore so than Park Cities or the Canyons. Now this leads to the jumps. You have none. Why should I continue to give you my money over PC or the Canyons? PC had jumps opening day! You finally built jumps and then knocked them down! Sorry but if this doesn't change, and soon, you will not see me next year. I personally know of 100s of other kids with these same feelings about your resort. I have personally talked to many people who will be going elsewhere next year because of this. Also, by losing my business you lose my girl friends as well because she goes where I go.
Thirdly, the rollovers that are currently in place are every bit as dangerous as real jumps would be. There were still people this weekend being pulled out of there and I have personally aired to flat in My O My on the last rollover. You guys are not doing yourself any more justice by building rollovers versus not building jumps. People are always going to hurt themselves. You are in serious need of a beginnerís park. Some place to separate the out of towners and ski schoolers from the hardcore riders such as myself. I donít know how many times I have tried to make laps through the pipe and there is kids that arenít even 4í tall in the pipe or park. If anyone who was even barely airing out of the pipe where to collide with on of these kids it would mean serious injury. This applies to the entire park as well. Iíve seen these same kids sitting in the landings of jumps and such. You need a smaller novelty park to draw some of the attention away from these large, extremely dangerous features. Make this park away from your main park so that it completely draws the crowd away from the big park. Make them parallel or such that you have to take a completely different route to get there. If you adopt this strategy I can personally guarantee you less injuries and happier customers.
Me speaking with the general manager at Brighton (The highest guy there).
Unsatisfied Customer at Brighton Do not forward to Randy Doyle
I spoke with Randy Doyle at Brighton last Saturday about their terrain park. Here is my current situation. I have bought two season passes this year, one to Snowbird and one to Brighton. I bought my season pass to Brighton for their terrain park. Here are my dilemmas and how Randy addressed them.
Me: I feel like I have been lead astray by Brighton resort because I bought a pass here for your terrain park and you guys have neglected to build jumps. Donít you think you could have informed your customers that you would not be building jumps?
Randy: No, we are not responsible to tell you what is going on with the status of your terrain park.
Me: Brighton is still advertising jumps on their website donít you think that is wrong to give your customers correct information.
Randy: I am unaware that we still advertise these jumps. Iíll have to look into that
Me: Donít you feel that their should be some sort of compensation for people that feel as though they could have purchased their pass somewhere else, and had jumps since the beginning of the season.
Randy: We are not going to be doing any sort of compensation. We understand that we have inconvenience people and that we may loose customers.
Me: Are you not concerned that you will lose my girl friend and I as customers for life? You do realize that itís not just me you lose; it is me and every person I recommend going to Brighton.
Randy: I do, it is an exponential loss of customers, but there is still nothing I can do. I hear great things about the Canyons. They have acres and acres of property dedicated to terrain parks. Itís really quite amazing.
There were also some things that happened during the interview that warrant attention. He was handing out complementary passes to what looked like his friends and family WHILE I WAS TALKING WITH HIM! I cannot fathom why he would not at least try to do anything to try and save me as a customer, even if it was just a one-day pass for my girl friend or a coupon. I would have appreciated any form on compensation for my losses. As it stands I will never buy another pass to Brighton. Their reputation has been tarnished in my eyes. I will also never recommend Brighton to anyone, which I do quite often at Snowbird.
Also, there was no reason for Randy to boast about the Canyonís terrain park. It hurts to know that they have a great terrain park and that I made a mistake by buying a Brighton season pass. For him to boast about it is just uncalled for. It would cost me 80$ for a day pass to go to the Canyons. I cannot justify that type of expense when I have already bought two seasons passes. Please take my words into consideration. I really love Brighton and I would love to continue to ski there for many years to come, but if this is how they treat their customers I will never enjoy it again.