Stop by your local shop and see what they have. Go to some competitions, there is usually free stuff there. As for must haves, that is up to you. What brands do you like? What are you looking for? What type of board do you ride. Sometimes if you buy stuff, you will get free stickers also.
my local board shop is very limited. no comps cuz im 3 hours away from any snow. i did find some stickers tho. right now i got some dc, burton, oakley, and special blend on my board. looks pretty cool i guess. but ive seen other ppls boards and they look sick with the sticker placement and stuff. thanks tho. im still lookin for foursquare stickers
My old beater board is literally covered in stickers. You can hardly see any of the topsheet besides the main graphic between the bindings. It was either cover it with stickers or ride an ugly board with lots of scratches and gouges.
I didn't really go with many brand stickers. I went with a lot of band stickers and local stuff. I'm not sponsored by anyone, so why am I gonna pimp their shit?