the thing to understand about SIA is they love/hate us. Most companies are sick of the gawkers you get in the way take away from the real thing and that is the business side of it. I've been 6 times and a lot of it is establishing yourself for a reason for companies to talk to you and if you're Joe Blow I don't do shit then why would they want to talk to you?
Flick you just need to fill out the form for the press pass and you're golden.
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Because someone has to call it how they see it!