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Old 09-22-2010, 08:24 AM   #1 (permalink)
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Default Brociety Gone

So Ive come over here a couple times to see what happened to my favorite gear site - Brociety.com - the snowboard only ODAT site from Backcountry. They closed the site around the beginning of September. Ive searched on this forum a couple times, and frankly Im shocked nobody has posted about it. Maybe people really werent using that site? Sad loss .....

So I Googled and found this - Transworld Business Article.

Quote:
Backcountry.com announced today that it is killing Brociety.com, its snowboard-only ODAT site, and moving all the gear to WhiskeyMilitia.com, it’s general action sports ODAT store.

According to the former Brociety.com, the site needed to be killed due to what they’re calling “overnichification - a malady resulting from taking a good idea a bit too far.”

“We thought that our hyper-focused snowboard niche strategy would appeal to snowboarders and drive sales through the roof,” said Chris Brown, the former site’s Merchandise Manager. “Now it’s obvious that we took ‘niche’ too far. What started as core became boring and what was meant to be cool left us cold. So, yeah, Bro is dead, but long live Whiskey.”

Brociety was launched in February of 2009.

According to Backcountry: “Though Brociety’s vitals have been transplanted to Whiskeymilitia.com, the spirit (and customer service) of Brociety.com lives on. All account and past order history is still available on Brociety.com. And Brociety’s Facebook Page (Brociety | Facebook) and gear forum (Stupidly marked down deals - Forum from Brociety.com) are still accessible so loyal customers can share condolences with other mourners of the dead.

So, yeah - Im shocked and sad. I cant believe that they chose to shut it before making it through even one full year (or one full season for that matter). Of course, Im not privy to the numbers of users and sales, but I dont believe that the overhead operations costs were that high. Then again, maybe it was styled as a individual business.

Oh well .... RIP Brociety!
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Old 09-22-2010, 08:57 AM   #2 (permalink)
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Meh, I think they have too many of these one deal at a time sites. Whiskey Militia is fine and probably better. It's been awhile since I have bought anything from the sac sites actually. That after spending nearly $5k on them previously.
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Old 09-22-2010, 09:34 AM   #3 (permalink)
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Summit Sports still has their site. Categorized for your sporting pleasure:

Snowboarding
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Old 09-22-2010, 09:55 AM   #4 (permalink)
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Just makes me mad since I have a real job now and can afford crap but I havent seen anything on the three sites I have alerts to.
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Old 09-23-2010, 10:43 AM   #5 (permalink)
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Hey Snowvols, just use GearScan.com - The Outdoor Gear Deal Trackerand you can see 5 deal sites at once plus other daily deals. It used to be 6 sites, but the Brociety merger took it to 5.
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Old 09-23-2010, 11:28 AM   #6 (permalink)
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No, dont tell me that I am trying to save money not spend it.
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Old 09-23-2010, 03:14 PM   #7 (permalink)
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Whiskeymilitia, Dogfunk, and Backcoutnry fo life! These guys are awesome with customer service. I was emotionally distraught to see brociety gone.
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Old 09-24-2010, 08:31 AM   #8 (permalink)
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Meh, I think they have too many of these one deal at a time sites. Whiskey Militia is fine and probably better.
I agree that there are maybe too many, but why did they have to take away the one that benefits ME ?! There are two for cycling - one road, one mountain bike - why not combine these? Again, I have no inside info on the cost to run these sites, nor the sales figures or profits. I will say that it always appeared, based on the on-site calculators, that many people were viewing the sites anytime I visited - regardless of the time of day. And I would frequently see the items of the moment having sold many before I arrived. On the other hand, it seems as though these sites are used as a clearing house to sell unpopular items, and at times it was drab to see the same set of boots or board again and again.

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Summit Sports still has their site. Categorized for your sporting pleasure:

Snowboarding
Thanks, Leo - I keep an eye on TheDailySteal.com but didnt realize the Snowboard section was all discount! Thats cool!
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Old 09-24-2010, 08:48 AM   #9 (permalink)
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Thanks, Leo - I keep an eye on TheDailySteal.com but didnt realize the Snowboard section was all discount! Thats cool!
Yea, that's our discount only site. Nothing under 50% discount gets listed there.
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Old 09-24-2010, 08:55 AM   #10 (permalink)
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Thanks for the Tip!
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