Is Burton really the "top dog" anymore? - Page 3 - Snowboarding Forum - Snowboard Enthusiast Forums
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post #21 of 100 (permalink) Old 11-23-2010, 04:04 AM
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The economics thing is a large debate that you probably don't know the half of (Keynsians and free-marketers, etc). Though there is something to be said for voting with your dollar, it is difficult enough for me to spend $$ on snowboard gear I only use for 1 or two trips a year, so politics takes a backseat to thrift and practicality.

Its hard (for me) to not justify the ~$200 in savings on a less expensive board on a new shell, or a helmet + extra set of goggles/lenses or bindings.
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buy used or last years models?

i get what your saying but the reason other makes are cheaper is because they outsource to china and stuff.. idk about you but ill pay a little extra to know that my board was made in america by americans who take pride in not selling out our economy so they can make profits and lower prices.

just me though. your opinion may vary
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post #22 of 100 (permalink) Old 11-23-2010, 09:18 AM
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Do you own ANY Burton product? Lets not forget what they did for the sport.
On the other hand, I think its awesome that there is still some soul left in this sport and the community self polices. Burton is being hated on because they try edging out the competition these days with cut throat type marketing and proprietory technology.

Just a guess, but I think the Burton reps (shops) make the least amount of money on Burton products. Know what I'm saying?
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post #23 of 100 (permalink) Old 11-23-2010, 09:36 AM
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Originally Posted by Paranormal View Post
buy used or last years models?
It's often difficult to find last year's models for NS boards. They really keep a handle on production - this year in light of the economy I believe they limited production to pre-orders only so if your shop didn't order some back in April, chances are really good that they're not going to get any. They only make 13-14k boards, so they're not flooding the market and there just aren't enough of them to end up in closeout bins or online deep discount sales in March.

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post #24 of 100 (permalink) Old 11-23-2010, 09:42 AM
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Oh noez my board is made in China we're all gonna die from lead paint flakes and bad dog food. 500 plus for a board isn't absurd when you look at whats in it. Now if it was a sandwich constructed, 4 x3 insert, wood core, 0 carbon, biaxle glass yeah I might have an issue.

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post #25 of 100 (permalink) Old 11-23-2010, 10:00 AM
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Originally Posted by Tarzanman View Post
NeverSummer has been chatted up a LOT in the past 2 years or so. In my opinion, their boards now border on the ridiculous as far as pricing for the current season. I live in Atlanta, and 2 local shops carry NS. 2011 Titans are $500+

I doubt I will ever pay that much for two sticks, much less one!
NS is even with the rest of the market, which is an achievement in it's self because of how expensive it is to have your factory in the US. Many of lib tech boards are 600+.
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post #26 of 100 (permalink) Old 11-23-2010, 10:07 AM
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BA is right about some of the tech. And besides that $500+ is on par with the industry for higher-end boards. NS is a high-end manufacturer.

The other thing is that NS boards have been hovering around the $500 mark for the last few years - and I think 2011 models is the first time in 2 or 3 years that they've actually raised prices on their boards to keep up with their costs.

You're not going to get a Cadillac for the price of a G6

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post #27 of 100 (permalink) Old 11-23-2010, 10:31 AM
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The local hill here in Indiana is 80%Burton gear.

my toys
Elan Inverse board
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2007 CBR600RR (custom green and flat black everything)
1991 Ford Festiva 350$ (runs like a champ)
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post #28 of 100 (permalink) Old 11-23-2010, 04:13 PM
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Originally Posted by mpdsnowman View Post

So yes Burton is still the top dog and you really cant judge that based on a particular mountain one rides...
Exactly what I'm saying, sure you do it over the season and maybe a few others join in you might get a little more detailed information; but the actual process of just glancing around is rather cursorily done.

Plus as someone noted before "An individuals burton gear makes it out at least one to three times a year"
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post #29 of 100 (permalink) Old 11-23-2010, 05:32 PM
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Keep in mind that with the market share numbers, that includes stuff like the rental fleets at sporting goods stores and ski resorts, which tend to be stuff like Burton and Rossignol.

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post #30 of 100 (permalink) Old 11-23-2010, 07:42 PM Thread Starter
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Just for the record, I am not a Burton hater or a Burton supporter. I am fairly neutral. I will acknowledge they have done great things for the progression of the sport (especially in the early years). I look at snowboard brands kind of like alcoholic drinks. Everybody has their favorite. Doesen't mean one is better then the other. It's all personal taste and the end result is the same, you get drunk! Just like snowboards, it's all personal taste and the end result is the same, you get on the mountain and shred.

I just happened to make a casual observation which sparked a curisoty. Hence why I decided to run it by all you guys to see if it is the same everywhere? I hear all the time how Burton is the top dog but it just wasen't present during my observation. Which is also why I asked to see what you guys are noticing on your mountains.

This was by no means a serious study. If it was I would have taken samples from different mountains and at different times of the year.

All this was was a light hearted question sparked by curiosity during a casual observation.
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