Snowboarding Forum - Snowboard Enthusiast Forums

Snowboarding Forum - Snowboard Enthusiast Forums (http://www.snowboardingforum.com/forum.php)
-   Snowboarding General Chat (http://www.snowboardingforum.com/snowboarding-general-chat/)
-   -   Is Burton really the "top dog" anymore? (http://www.snowboardingforum.com/snowboarding-general-chat/33137-burton-really-top-dog-anymore.html)

pontiuspylate 11-22-2010 06:39 PM

Is Burton really the "top dog" anymore?
 
So this last Saturday was the opening day for our hill. During our rest stops (or when I had to stop and wait for my much slower friends) I would take a look around and check out what everybody was riding/wearing this year. I kept kind of a mental note and came up with some pretty interesting results.

It seems like all I ever hear is everybody hates Burton because they are the "top dog" of the snowboarding scene. Well from what I saw on the hill it doesen't seem that way. I would say at least 30-40% of the hill was riding K2/Ride boards. I also saw a bunch of Never Summer boards. Other companies that had good showings were Forum and Lib Tech. Even Rome had more boards then Burton. I only saw just a handfull of people on Burton boards.

As for the jackets/pants of what people were wearing, Burton severely lacked in that department too. I saw a ton of 686 and Sessions. Northface had a good showing also. Once again I only saw a handfull of people sporting Burton gear.

So with all this being said I don't see how Burton can be the top dog anymore. If I was a newbie snowboarder and just looking around I would think that Burton is one of the least popular brands. If anything it looks like K2/Ride is taking over the scene.

Is it that people have wised up to Burton? Are people no longer going to pay ridiculas prices for equipment when they can go with a different company and get just as good of equipment for a fracton of the price?

The next time you are on your hill take a look around and keep a mental note of what you see. I am wondering if it is like this everywhere? And if so, I don't understand how Burton can still be the "top dog"...


Comments on what you think....

Qball 11-22-2010 06:50 PM

I see lib tech more than anything on Mt Hood. The only burton boards I see are usually old models. Tons of people with their brand new skate bananas on opening day.

linvillegorge 11-22-2010 07:03 PM

More and more riders are branching out and realizing that there are lots of brands out there that make a good board. However, when it comes to sheer volume, yes, Burton is absolutely still at the top of the hill and no one else is even close.

pontiuspylate 11-22-2010 07:19 PM

Quote:

Originally Posted by linvillegorge (Post 331024)
However, when it comes to sheer volume, yes, Burton is absolutely still at the top of the hill and no one else is even close.

If this is the case then why did I barely see any Burton boards/gear on the hill?

I'm just wondering if all the Burton "top dog" talk is just over-exaggerated hype?

Qball 11-22-2010 07:27 PM

While Burton may not be the majority on your hill, it is still the majority in the industry. One place may be 1 in 20 boards are Burton, while another place could be 15 out of 20.

Method 11-22-2010 07:55 PM

Quote:

Originally Posted by pontiuspylate (Post 331029)
If this is the case then why did I barely see any Burton boards/gear on the hill?

I'm just wondering if all the Burton "top dog" talk is just over-exaggerated hype?

Well my contention is your basing your entire hypothesis off of one hill"area". Theirs a bigger boarding world out there than your one hill.

I see plenty of fully decked out burton groms ect ect when I ride. But as I'm in the northwest libtech is pretty palpable as well.

On the other end of the spectrum this is the information age and it's not real hard if the said consumer wanted to find other quality brands to buy; so it wouldn't surprise me entirely if the gap has been closed some.

john doe 11-22-2010 08:00 PM

opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.

CMSbored 11-22-2010 08:04 PM

Quote:

Originally Posted by john doe (Post 331048)
opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.

Thats exactly what i was going to say. Your every day rider is not the same as the serious rider.

Method 11-22-2010 08:15 PM

Quote:

Originally Posted by CMSbored (Post 331050)
Thats exactly what i was going to say. Your weekend warrior rider is not the same as the serious rider.


fixed*

asdasdasd

Bones 11-22-2010 08:23 PM

Quote:

Originally Posted by john doe (Post 331048)
opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.

Yeah, give us an update after Xmas. I'd have to say that opening day doesn't tend to attract the weekend warrior or pre-teen demographic who are a huge part of the equipment/clothing market


All times are GMT -5. The time now is 09:36 AM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Content Relevant URLs by vBSEO 3.6.0 PL2