Is Burton really the "top dog" anymore? - Snowboarding Forum - Snowboard Enthusiast Forums
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Old 11-22-2010, 06:39 PM   #1 (permalink)
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Default Is Burton really the "top dog" anymore?

So this last Saturday was the opening day for our hill. During our rest stops (or when I had to stop and wait for my much slower friends) I would take a look around and check out what everybody was riding/wearing this year. I kept kind of a mental note and came up with some pretty interesting results.

It seems like all I ever hear is everybody hates Burton because they are the "top dog" of the snowboarding scene. Well from what I saw on the hill it doesen't seem that way. I would say at least 30-40% of the hill was riding K2/Ride boards. I also saw a bunch of Never Summer boards. Other companies that had good showings were Forum and Lib Tech. Even Rome had more boards then Burton. I only saw just a handfull of people on Burton boards.

As for the jackets/pants of what people were wearing, Burton severely lacked in that department too. I saw a ton of 686 and Sessions. Northface had a good showing also. Once again I only saw a handfull of people sporting Burton gear.

So with all this being said I don't see how Burton can be the top dog anymore. If I was a newbie snowboarder and just looking around I would think that Burton is one of the least popular brands. If anything it looks like K2/Ride is taking over the scene.

Is it that people have wised up to Burton? Are people no longer going to pay ridiculas prices for equipment when they can go with a different company and get just as good of equipment for a fracton of the price?

The next time you are on your hill take a look around and keep a mental note of what you see. I am wondering if it is like this everywhere? And if so, I don't understand how Burton can still be the "top dog"...


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Old 11-22-2010, 06:50 PM   #2 (permalink)
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I see lib tech more than anything on Mt Hood. The only burton boards I see are usually old models. Tons of people with their brand new skate bananas on opening day.
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Old 11-22-2010, 07:03 PM   #3 (permalink)
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More and more riders are branching out and realizing that there are lots of brands out there that make a good board. However, when it comes to sheer volume, yes, Burton is absolutely still at the top of the hill and no one else is even close.
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Old 11-22-2010, 07:19 PM   #4 (permalink)
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Originally Posted by linvillegorge View Post
However, when it comes to sheer volume, yes, Burton is absolutely still at the top of the hill and no one else is even close.
If this is the case then why did I barely see any Burton boards/gear on the hill?

I'm just wondering if all the Burton "top dog" talk is just over-exaggerated hype?
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Old 11-22-2010, 07:27 PM   #5 (permalink)
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While Burton may not be the majority on your hill, it is still the majority in the industry. One place may be 1 in 20 boards are Burton, while another place could be 15 out of 20.
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Old 11-22-2010, 07:55 PM   #6 (permalink)
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Quote:
Originally Posted by pontiuspylate View Post
If this is the case then why did I barely see any Burton boards/gear on the hill?

I'm just wondering if all the Burton "top dog" talk is just over-exaggerated hype?
Well my contention is your basing your entire hypothesis off of one hill"area". Theirs a bigger boarding world out there than your one hill.

I see plenty of fully decked out burton groms ect ect when I ride. But as I'm in the northwest libtech is pretty palpable as well.

On the other end of the spectrum this is the information age and it's not real hard if the said consumer wanted to find other quality brands to buy; so it wouldn't surprise me entirely if the gap has been closed some.

Last edited by Method; 11-22-2010 at 08:01 PM.
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Old 11-22-2010, 08:00 PM   #7 (permalink)
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opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.
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Old 11-22-2010, 08:04 PM   #8 (permalink)
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Quote:
Originally Posted by john doe View Post
opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.
Thats exactly what i was going to say. Your every day rider is not the same as the serious rider.
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Old 11-22-2010, 08:15 PM   #9 (permalink)
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Thats exactly what i was going to say. Your weekend warrior rider is not the same as the serious rider.

fixed*

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Old 11-22-2010, 08:23 PM   #10 (permalink)
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opening day = serious riders = knowledge about products. Do another count on a normal weekend and see if the results change.
Yeah, give us an update after Xmas. I'd have to say that opening day doesn't tend to attract the weekend warrior or pre-teen demographic who are a huge part of the equipment/clothing market
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