Good luck with that. I mean, their brand name is viewed as garbage by anyone with any inkling of knowledge about snowboarding gear.
Not that it can't be revived, but if they really want to make a run at being relevant other than selling crap boards to newbs that don't know any better, then they'd probably be better off completely rebranding the company and basically starting from scratch. No one except those who really keep up with industry happenings would even catch on. In other words, 95% of the snowboarding world would have no clue that this "new" company is Lamar with a facelift.