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Old 11-28-2010, 11:55 PM   #1 (permalink)
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Default Lamar Brand Revival

Fairly interesting read over at Angry Snowboarder. As a TL;DR Lamar is trying to revitalize it's image, create decent boards and is trying to sign up some decent riders. I think the interesting point he makes is if any riders today are willing to give the brand a try again.

The Angry Snowboarder Blog Archive Retail Hell and Rebirth With Lamar Snowboards

I personally have avoided the brand like a plague but I think it'll be interesting to see where this will lead. Lamar snowboard demos coming to mountain near you?
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Old 11-29-2010, 12:00 AM   #2 (permalink)
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It will be a cold day in hell before I ride a Lamar board into it.
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Old 11-29-2010, 12:02 AM   #3 (permalink)
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Has Lamar ever been a real competitor? I've only been at this for 4 or so years and they've been garbage the whole time I've been around.
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Old 11-29-2010, 12:04 AM   #4 (permalink)
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Good luck with that. I mean, their brand name is viewed as garbage by anyone with any inkling of knowledge about snowboarding gear.

Not that it can't be revived, but if they really want to make a run at being relevant other than selling crap boards to newbs that don't know any better, then they'd probably be better off completely rebranding the company and basically starting from scratch. No one except those who really keep up with industry happenings would even catch on. In other words, 95% of the snowboarding world would have no clue that this "new" company is Lamar with a facelift.
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Old 11-29-2010, 12:07 AM   #5 (permalink)
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Quote:
Originally Posted by Xelorz View Post
Has Lamar ever been a real competitor? I've only been at this for 4 or so years and they've been garbage the whole time I've been around.
maybe back in the early 90s when your options were Burton, Sims, 5150 or Lamar they made some money but they got left behind in board tech and manufacturing quality. Burton relinquished the other three to the dark pits of discount sporting good stores. Then a bunch of awesome new companies started making boards applying what those that came before had learned and just made it all better.
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Old 11-29-2010, 12:22 AM   #6 (permalink)
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Well, I'll give their boards a shot if they're at a demo I'm at. That said, if they work hard enough it can be done. Stranger things have happened
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Old 11-29-2010, 12:39 AM   #7 (permalink)
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I second the notion that they're probably just better of completely rebranding. Too many people would have a hard time accepting lamar as anything but crap.
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Old 11-29-2010, 06:36 AM   #8 (permalink)
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lamar in 1080 snowboarding was the shit! lol. it would be really interesting to see lamar pull this off but it will be extremely costly...with possibly no hope..
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Old 11-29-2010, 03:06 PM   #9 (permalink)
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Quote:
Originally Posted by linvillegorge View Post
Good luck with that. I mean, their brand name is viewed as garbage by anyone with any inkling of knowledge about snowboarding gear.

That's the main hurdle they're gonna have to overcome. Their gonna need to do a shit load of PR and demo's to get the word out that they're upping their board quality.
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Old 11-30-2010, 01:19 AM   #10 (permalink)
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Plus really in the end they need to reach out to the MAJOR ski shops. Entice them to carry their equipment.. its gonna cost a lot of money just to get them in front of the customer much less riding em..
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