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Old 12-30-2010, 07:28 AM   #1 (permalink)
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Default Volcom - did you say Youth Against Establishment?

Volcom, Inc.: NASDAQ:VLCM quotes & news - Google Finance

http://www.volcom.com/2009annualmeet..._002_Print.pdf

and my personal favorite

http://www.volcom.com/investorRelati...10%20FINAL.pdf
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Old 12-30-2010, 07:43 AM   #2 (permalink)
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Do you mean it's secretly "corporate?" Brrrrrrr!
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Old 12-30-2010, 08:04 AM   #3 (permalink)
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Quote:
Originally Posted by Toecutter View Post
Do you mean it's secretly "corporate?" Brrrrrrr!
lol! clearly this forum does not lack older and cynical members who are wise to the ways of the world. this post is not intended for you. it is intended for the youths at large who believe that buying Volcom is a way of rebelling against the establishment.

i appreciate the sarcasm, though. it is rare to find it on this forum.
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Old 12-30-2010, 08:54 AM   #4 (permalink)
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While I understand your approach to this, appreciate the sardonic tone and agree to some degree, maybe the motto is an abbreviated way of saying "youth against CONVENTIONAL establishment" as everything they do is aimed at "unconventional" sports.

I mean to damn the man, many times you have to beat him at his own game.

RATM!
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Old 12-30-2010, 10:21 AM   #5 (permalink)
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It's just clever Marketing on Volcom's part... I like it.

I like their snowbaord jackets/pants too...
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Old 12-30-2010, 11:13 AM   #6 (permalink)
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When Volcom started out they did things the right way. Didn't sell stickers, only allowed select shops to carry product, rider, image driven company. Can't fault anyone for taking the almighty dollar. Look at SMP and Volcom, both came up at the same time and were about the same size. SMP sold to Ride and the image and product got destroyed when the original owner lost control. Wolcott kept Volcom and kept it within his vision. Good on him.
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Old 12-30-2010, 11:23 AM   #7 (permalink)
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Volcom is for trendy fucks their marketing plan has been rehashed by numerous brands over the years, most recently Rome is following their lead. Kids are sheep and believe what they want and Volcom is doing a great job. I'll never fault a company for making money or expanding but I will call out their stupid bullshit marketing so kudos on you for pointing out that they are the establishment.
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Old 12-30-2010, 12:00 PM   #8 (permalink)
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There's no "Anti-Establishment" in the business world. Every successful business becomes the establishment. It's just marketing...
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Old 12-30-2010, 03:25 PM   #9 (permalink)
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I like how my Volcom jacket and pants fit, how they perform, and how they look. That's all that really matters to me. I really have no idea why you're so surprised.

Seriously though, this should not be news to anyone. And most of the younger kids you're targeting get chewed out by BA and leave.
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Old 12-30-2010, 03:52 PM   #10 (permalink)
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It hardly takes age nor wisdom to figure out that a huge national company that douchey high-schoolers love is corporate.
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