On a somewhat related note, I used to work outside over-nights at an airport in Chicago and when it was really cold and windy on some winter nights a lot of the guys would wear snowboard goggles. At first one guy did it, then they ALL started doing it. Everyone thought they hot shit wearing their goggles into work! lol At first, everyone brought in their 10+ year old pair of Scotts. Eventually, some of the guys that were "ballin" upgraded to the new and more expensive (and brightly colored) goggles.