I've stopped by the store once last summer. It was pretty cool place from what I remember. They have a good amount products from all/most of their brands. They also have some cool early Burton items on the wall that could be a bit interesting to look at.
But at the end of the day, it's just a store. I wouldn't make a special trip to see it, but if you're in the area it's worth a peek inside. Or I suppose if you're a BIG Burton fan, then it might be worth a special trip. But I can't imagine spending more than an hour there.