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Old 10-18-2011, 04:49 PM   #21 (permalink)
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Don't hate Burton, don't love them. I'll give their products a fair shake if it looks like quality and has the features I want. Hence, I am giving the Malavita ReFLEX a try this year: they are around the same price point as everything else and has the stuff I want.

The fact is, Burton commands a higher price than everything else just due to brand recognition and the value just isn't there most of the time.
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Old 10-18-2011, 05:03 PM   #22 (permalink)
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Its a nice, accessible and 'safe' brand that screams SNOWBOARDING to beginners who are looking to buy 'good' gear without the research required to find the quality more obscure brands. That's when the superhero's at SnowboardingForum.Com step in to SAVE THE DAY!!!!

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Old 10-18-2011, 05:13 PM   #23 (permalink)
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Its a nice, accessible and 'safe' brand that screams SNOWBOARDING to beginners who are looking to buy 'good' gear without the research required to find the quality more obscure brands.
That pretty much sums it up. Burton's marketing strategy is pure genius. It caters to a huge portion of society- the lazies. If you go on their website everything is super visual and super interactive. Makes you feel all fuzzy inside. It leaves one hell of an impression on the viewer and that's what they care about. They put out useless crap that will feed your emotional side and make you wanna buy their crap. They spend way too much money on marketing than they should be. But at least some of their stuff isn't made in China. Be careful with Ride's boards. I got a Kink and it has less than 6 days and the top sheet graphics are falling apart. If they can't even get a sticker right I am scared to find out what happens if I land a jump too biased on nose or tail...

ANYWAYS, I don't hate them but I heard there are small shops who refuse to carry them now. Wonder why?
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Old 10-18-2011, 05:17 PM   #24 (permalink)
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i have a ride kink and put like 45 hard days on it last year, even asking it to do more than intended with like 30ish foot jumps...no problem with it whatsoever...

i actually LOVE all of rides products that ive tried, especially their bindings
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Old 10-18-2011, 06:31 PM   #25 (permalink)
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ANYWAYS, I don't hate them but I heard there are small shops who refuse to carry them now. Wonder why?
I have talked to a shop-owner who doesn't sell Burton and it's because they make you buy a huge volume of their shit. That's why big-box sports stores are FULL of Burton, and little boardshops don't even carry it. It's a numbers game.
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Old 10-18-2011, 08:09 PM   #26 (permalink)
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I have talked to a shop-owner who doesn't sell Burton and it's because they make you buy a huge volume of their shit. That's why big-box sports stores are FULL of Burton, and little boardshops don't even carry it. It's a numbers game.
That is the main reason. You have to carry one of their "lines" which includes a bunch of shit your shop may not want. The other problem I've seen shops have with Burton is they put demands on how their product is displayed in a shop. Reps will literally come into a shop and tell them they have to change displays around because Burton product isn't being showcased correctly. So not only do they make you buy a shit ton of product, but they also tell you how to run your shop.
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Old 10-18-2011, 08:28 PM   #27 (permalink)
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They put out useless crap that will feed your emotional side and make you wanna buy their crap. They spend way too much money on marketing than they should be.
But, it works.

90% of people who snowboard only do so occasionally. They aren't hardcore riders. Burton caters to the 90%. It's a smart business plan.
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Old 10-18-2011, 09:02 PM   #28 (permalink)
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Since its sorta on-topic, I've been wondering about BA's handle for awhile now... does it imply that he is a champion (super hero style) for Burton...or a hater (this seems likely as hatin' [read critical ] is what he's good at).

Just always found a curious irony/disconnect with BA's written content and his handle, wonder from whence it hails and meaning.
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They're expensive, corporate, and not that good. If you want quality Burton products your paying higher than any other in the market and the quality is still equal to the average of other companies for much less. The main reason I personally refuse to buy from them is because they have shit products and they aren't what snowboarding is about (at least to me). The only Burton stuff I've owned were socks and the heels got holes in them after about five days of riding. They also only care about money. They sponsor people like SW and then treat the real riders like shit. I can't remember who it was, but there was a young kid that was about 18 or so. He was a BC rider and got hurt to the point where he couldn't ride for a season....so what does Burton do. Instead of sticking to there riders they drop him. Companies like Rome, Ride, NS, Libtech, and GNU are the real companies. You can tell a lot about a company by who they sponsor. The only people I respect from Burton are JJ, Terje, KP and Muller. Now unfortunately they got Jackson. Bottom line, they don't care about snowboarding.
If you want to talk about companies supporting riders I can tell you horror stories from every company you have listed there. Companies 90% of the time do not value their riders. I have friends that are pro/am that I constantly give product to because their sponsors won't send them new shit but they'll send me crap till the cows come home. Riders are just a marketing tool they don't have clout or pull poof gone sucks but true.


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Originally Posted by killclimbz View Post
That is the main reason. You have to carry one of their "lines" which includes a bunch of shit your shop may not want. The other problem I've seen shops have with Burton is they put demands on how their product is displayed in a shop. Reps will literally come into a shop and tell them they have to change displays around because Burton product isn't being showcased correctly. So not only do they make you buy a shit ton of product, but they also tell you how to run your shop.
Part of the problem. I think the minimum for Burton is something like 25g's or more which for any small shop sucks up half of your buying budget. I've never had Burton come into a shop I've worked at and demand they get better placement I think that's more up to rep discretion because I've worked at shops where Burton was our biggest order and we put it towards the back and hyped Ride, Salomon, and K2 way more.

If you guys want to talk quality I can safely say all companies have turds. QC is only so good and sometimes factories cheap out on materials to save a buck and put it in their pockets. Don't care what company it is there shit will break. All you NS fanboys keep saying they're bullet proof I've broken more of their boards in the last 5 years than anything from K2, Ride, Lamar, Arbor, Smokin, Rome, Bataleon, Mervin, blah blah blah insert your favorite boner inducing brand here. Shit breaks you deal with it I've broken boards 5 minutes after putting bindings on it and I've had boards that have broken after 100 days. Quality is pretty much subjective at this point and just comes down to R&D, materials, the rider, and conditions.

Does Burton make over priced stuff? Yeah but so do other brands. Do I think 550 for a Proto is too much? Fuck yeah I do that board isn't that boner inducing that I would warrant paying more for it when all they did was slap a new topsheet that they have been using on another model, change the lay up, cut the tips off which I've said they needed to do for years, and tweak the marketing.

Every consumers job is to remove their head from their ass and wipe the shit from their eyes. When you can see clearly you should be going to demo's oh what they don't have them on days you can go fuck work go ride you only live once and if you're spending your money on a board you should fucking sack up and take some responsibilities. Research the fuck out of anything forums are great but would I read one review on here and say fuck yeah I'm going to spend 500 bucks on this stunt stick? Fuck no I'm going to go read reviews all over the place even if its a source I fucking hate. Why? Because if you can grasp a general consistency across the board from all those sources you can probably figure out what it is you're getting. I'll also go to a shop or two and talk to their staff it's what they're paid for. Ask them questions challenge their minds if they aren't answering your questions go elsewhere but at least build a rapport with these people.

I've been fist fucked in the ass on more than one occasion with Burton and you know what I still ride their crap regularly. I give all their stuff the same chance I give anything else. I love the hinge in their bindings it makes so much sense and actually works. The Hero and Joystick are two of my favorite boards in their line up and I would definitely rock a Hero if I wasn't limited to EST.

As far as any consumer goes vote with your dollars and do your research you control the market and you control what sells and doesn't sell. You have the power to make or break any company out there.
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Old 10-18-2011, 09:04 PM   #29 (permalink)
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the only thing i like about burton are their pants never had a problem with them.
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Old 10-18-2011, 09:23 PM   #30 (permalink)
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As far as I know their boards are fine. I'm annoyed by the fact that their hole pattern is different. I don't like the fact that they are such a huge company. Personal preference.

I wear the shite out of their clothes though. Will likely look at their boots this year too since no shop around here stocks the Salomans I like.
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