Since its sorta on-topic, I've been wondering about BA's handle for awhile now... does it imply that he is a champion (super hero style) for Burton...or a hater (this seems likely as hatin' [read critical
] is what he's good at).
Just always found a curious irony/disconnect with BA's written content and his handle, wonder from whence it hails and meaning.
Stems from my level of awesomeness that the internet can not handle. You seen how many people do not understand me and constantly get quick to respond with threats of violence?
They're expensive, corporate, and not that good. If you want quality Burton products your paying higher than any other in the market and the quality is still equal to the average of other companies for much less. The main reason I personally refuse to buy from them is because they have shit products and they aren't what snowboarding is about (at least to me). The only Burton stuff I've owned were socks and the heels got holes in them after about five days of riding. They also only care about money. They sponsor people like SW and then treat the real riders like shit. I can't remember who it was, but there was a young kid that was about 18 or so. He was a BC rider and got hurt to the point where he couldn't ride for a season....so what does Burton do. Instead of sticking to there riders they drop him. Companies like Rome, Ride, NS, Libtech, and GNU are the real companies. You can tell a lot about a company by who they sponsor. The only people I respect from Burton are JJ, Terje, KP and Muller. Now unfortunately they got Jackson.
Bottom line, they don't care about snowboarding.
If you want to talk about companies supporting riders I can tell you horror stories from every company you have listed there. Companies 90% of the time do not value their riders. I have friends that are pro/am that I constantly give product to because their sponsors won't send them new shit but they'll send me crap till the cows come home. Riders are just a marketing tool they don't have clout or pull poof gone sucks but true.
That is the main reason. You have to carry one of their "lines" which includes a bunch of shit your shop may not want. The other problem I've seen shops have with Burton is they put demands on how their product is displayed in a shop. Reps will literally come into a shop and tell them they have to change displays around because Burton product isn't being showcased correctly. So not only do they make you buy a shit ton of product, but they also tell you how to run your shop.
Part of the problem. I think the minimum for Burton is something like 25g's or more which for any small shop sucks up half of your buying budget. I've never had Burton come into a shop I've worked at and demand they get better placement I think that's more up to rep discretion because I've worked at shops where Burton was our biggest order and we put it towards the back and hyped Ride, Salomon, and K2 way more.
If you guys want to talk quality I can safely say all companies have turds. QC is only so good and sometimes factories cheap out on materials to save a buck and put it in their pockets. Don't care what company it is there shit will break. All you NS fanboys keep saying they're bullet proof I've broken more of their boards in the last 5 years than anything from K2, Ride, Lamar, Arbor, Smokin, Rome, Bataleon, Mervin, blah blah blah insert your favorite boner inducing brand here. Shit breaks you deal with it I've broken boards 5 minutes after putting bindings on it and I've had boards that have broken after 100 days. Quality is pretty much subjective at this point and just comes down to R&D, materials, the rider, and conditions.
Does Burton make over priced stuff? Yeah but so do other brands. Do I think 550 for a Proto is too much? Fuck yeah I do that board isn't that boner inducing that I would warrant paying more for it when all they did was slap a new topsheet that they have been using on another model, change the lay up, cut the tips off which I've said they needed to do for years, and tweak the marketing.
Every consumers job is to remove their head from their ass and wipe the shit from their eyes. When you can see clearly you should be going to demo's oh what they don't have them on days you can go fuck work go ride you only live once and if you're spending your money on a board you should fucking sack up and take some responsibilities. Research the fuck out of anything forums are great but would I read one review on here and say fuck yeah I'm going to spend 500 bucks on this stunt stick? Fuck no I'm going to go read reviews all over the place even if its a source I fucking hate. Why? Because if you can grasp a general consistency across the board from all those sources you can probably figure out what it is you're getting. I'll also go to a shop or two and talk to their staff it's what they're paid for. Ask them questions challenge their minds if they aren't answering your questions go elsewhere but at least build a rapport with these people.
I've been fist fucked in the ass on more than one occasion with Burton and you know what I still ride their crap regularly. I give all their stuff the same chance I give anything else. I love the hinge in their bindings it makes so much sense and actually works. The Hero and Joystick are two of my favorite boards in their line up and I would definitely rock a Hero if I wasn't limited to EST.
As far as any consumer goes vote with your dollars and do your research you control the market and you control what sells and doesn't sell. You have the power to make or break any company out there.