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Old 10-20-2011, 07:21 AM   #61 (permalink)
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So...This has been an awesome thread and I totally get it...there is no reason people truly hate Burton! This reminds me of me when I was a kid...and I had a favorite local band....Then I had to hate the band because they "Sold Out" because god forbid they actually created a song which became mainstream...I mean god forbid they become successful and are able to make a living out of what they love..but this is normal. People tend to want to just belong to something...and when that something is small and intimate that is how they feel, like they are a real part of it. BUT THEN IT BLOWS UP TO THE MILLIONS! and people won't stand for that kind of success..now its time to find that other little band, anyways that is how I see this whole Burton Hatred...glad to see Jake Burton didn't kill anyone..he is just to blame for being a successful businessman and spending $#!T loads of money on R&D to help innovate this sport which everyone on this board loves. I almost have become more of a Burton Fan now....I think Burton should come out with an awesome board...price it fair and call it the HATER! cause that would be AWESOME! Keep threading...you guys are funny!
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Old 10-20-2011, 10:02 AM   #62 (permalink)
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They have the BURTON HATE.

I can give a ton of reasons why Burton sucks on the retail/industry end of snowboarding that doesn't hurt anyone on this board at all. Reasons that they are hated by many shops and what not but consumers I pretty much got fuck all.
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Old 10-20-2011, 10:43 AM   #63 (permalink)
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Originally Posted by AtBothEnds View Post
This thread is hilarious, here are (more than) a few thoughts:

It’s funny how people call Burton “corporate” (or anything else to that effect) when it’s still privately owned. Could “being corporate” be explained to me? I see few fingers pointed at snowboard companies that are now publicly traded or subsidiaries of corporations that have little/nothing to do with snowboarding. How many of those who have an issue with Burton being “corporate” don’t have an issue with visiting a ski hill that is owned by an actual corporation? This question can be extended to pretty much every other purchase in our lives as well. If you dislike a company solely because it’s large or financially successful then you need to have your head examined.

Mostly, people hate Burton because it’s the big player in the industry and also is not afraid to admit it. If Burton is the most accessible product then, logically, it will be used by the most people; Burton has made an effort to be accessible to ensure it's survival. I’m sure that most other companies would love to be in the position that Burton holds.

People can beef all they want about higher prices for Burton products that are comparable to what other companies produce but the market dictates prices. Burton will charge what it feels customers will pay, just as most/all other companies do. If customers stop buying at those prices then the company will adjust or fail.

As far as how they treat their pros, well, endorsements are nothing more than a marketing tool for companies. Companies will employ those who are felt do the best job to realize a company’s vision no matter if it’s the guy on the loading dock or a high profile brand ambassador.

People are bummed on Shaun White? Seriously? Grow up. Give me an example of an issue you have with him that doesn’t tie to his recognition in or outside the sport. Do you feel the people who shop at Target are “stealing” snowboarding from you because of him? Are you afraid more people might start snowboarding because they see him on TV?

People want to beef about Burton’s quality. Every brand will put out something that doesn’t measure up to consumers’ expectations in one way or another. Burton gets the most attention because it sells the most products; therefore, it will likely have the highest quantity of defective (or viewed as defective) products. I would be curious to see where Burton stacks up against other companies as far as percentage of products sold with legitimate quality issues at different price/material levels. I doubt Burton would be too far out of line with the rest of the industry. If anyone here has any insight/info I’m very curious about it. I also think that Burton is held to a higher standard than much of the rest of the industry by many people who take a “guilty until proven innocent” attitude towards Burton’s products in regards to quality.

People who don’t snowboard (or don’t snowboard as much as is deemed "worthy") buy Burton stuff? Well, should Burton vet all potential customers prior to any purchases made? Perhaps some testing/licensing process should be implemented in order for customers to be deemed worthy? If this is the case with Burton then it must be implemented on all consumer goods.

I bet if Burton operated in the exact same way it does now but only sold a fraction of the boards they do people would be all over the company because it took steps to stay “underground.”

What’s funny is that without Burton’s success and influence on the sporting world most/all people on this forum likely wouldn’t even be here whether they’ve owned Burton products or not.

HoboMaster: I don’t want to come across as insulting but you don’t seem to understand what economics is. To anyone who understands the terms used in your last post (and basic economics in general) what you wrote makes zero sense. At best you are confusing government policy with self-interest.

As a side note, it’s really strange how people will choose to associate themselves with one brand over another in order to project an image for themselves.
Yes, I completely agree sometimes my terminology mixes itself up. In other words, what happens when Company A becomes proportionally larger then B C and D? It buys out B C D, absorbs them, increases it's market share, and the profits that wen't to a lot of different people in a lot of different businesses now go to a select few. This multiplies itself until we get WalMart, who can operate on such a massive scale that they put everyone else out of business, because they cannot compete. I feel like the economy and the wealth distribution was far better when many smaller competing outlets existed, compared with the way it is now - several giant entities dominating an entire market. It's a matter of power and wealth distribution mostly.
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Old 10-20-2011, 11:09 AM   #64 (permalink)
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GTA area... planning to head to waterloo on sat to another store for boots
maybe head into barrie or collingwood? closer to the ski hills.
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Old 10-20-2011, 11:10 AM   #65 (permalink)
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AtBothEnds:

I agree with all your points which is probably reflected in the fact I'm strongly anti-centrally planned economically and more towards free market.

However, the free market gives people the option to hate on a company in regards to the ethical practices and how it impacts the sub-culture they are a part of; a vote with your dollar if you will. True, Burton's expansive growth probably made the market big enough to get lots of people on this very message board into the game. But lots of their practices are things people don't want: forcing orders of large volumes so that shops can't diversify their limited budgets among several brands, trying to "patent" snowboarding among others.

I'm not saying I necessarily agree or disagree with those tactics, but there are people that do and choose not to buy Burton because of it and I respect their decision to vote with their dollar. It is better, after all, than resorting to governmental intervertion with commercial controls.
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Old 10-20-2011, 11:50 AM   #66 (permalink)
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Here's my take\understanding on Burton as I've owned two 5 burton boards over the last 15 years, the high end boards(Vapor, T7, Method, bla bla bla) built here in the states are pretty bad ass and probably worth near the money they change since their supposedly built by hand in Vermont by real snowboarders.

With that said I hate the fact that I have to use Burton bindings with Burton boards so I'll never purchase another burton board, besides that I don't like having what everyone else has so I try to vear away from whatever is "popular" or "trendy" at the time.
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Old 10-20-2011, 12:24 PM   #67 (permalink)
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They don't build anything production wise out of Vermont anymore. It's just R&D in Vermont now. Manufacturing has been turned over to the Chinese (!), Europeans, Nigerians, the Trolls of Middle Earth or something...
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Old 10-20-2011, 12:29 PM   #68 (permalink)
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They don't build anything production wise out of Vermont anymore. It's just R&D in Vermont now. Manufacturing has been turned over to the Chinese (!), Europeans, Nigerians, the Trolls of Middle Earth or something...
Woh when did that happen, my 2009 T6 says build by hand in Vermont right on the board?!?!?

I thought the crap boards were built in China, the medium boards built in Canada(think Custom, sherlock ect) and the uber high end boards built in Vermont?
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Old 10-20-2011, 12:37 PM   #69 (permalink)
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Oh no a company in it to make money. Fuck them for trying to stay in business!
Shame on them!
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Old 10-20-2011, 01:19 PM   #70 (permalink)
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Woh when did that happen, my 2009 T6 says build by hand in Vermont right on the board?!?!?

I thought the crap boards were built in China, the medium boards built in Canada(think Custom, sherlock ect) and the uber high end boards built in Vermont?
It's on Transworld business buried a year or two back. They stopped all US production and turned what they had in Vermont into their R&D group. They named it something after Craig Kelly. Craig Kelly R&D plant, something along those lines. It very well may have been last season that they made this change. I forget.
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