In my limited experience alot of Burton products are kind of like McDonalds. You can drive through and get fed, but that's about it. If you are looking for craftsmanship, bomb-proof quality or BC gear, look elsewhere. If you ride in bounds and need something to just get the job done Burton is fine. Unfortunately even though they are middle of the road quality at best, their gear is priced at a premium.
Almost every rental in the world is a Burton, this is practically the only reason u see their boards on the slopes. Their boots and bindings probably have the widest appeal of most of their products. The Moto boot is the top selling boot for the last 10 years, of course, again, rentals could be responsible for this. The Cartel bindings in particular are also popular.
Disclaimer: I have a Burton helmet and use the liner glove/mitt combo from them as well. As I have said in other posts, this gear is fine, but there is almost no reason that I would re-purchase these items, I simply got a great deal on them. At full price ... meh.