Big company can and does do both, i.e., they can afford a more vertical integrated structure and wider exposure from big media events, to swaggin some locals. They have their main pro team and their farm folks they low dollar non exclusive deals to and then they flow swag to via reps (i.e., scouts for new talent) to up-and-coming groms. Smaller companies probably to ride shirt tails and go for , instructors, groms and local hill events. Its really about marketing structure, positioning and exposure...along with underlying marketing capital.
As far as blocking activity...that would be in the the implied levels, i.e., more at a contract, none at proform level, and reps' flow relationships.
Every company wants to sign the next biggest shit. But they want some one with marketing potential, i.e., photographs well, has good people presence, titanium balls and mad skillz... and willing to learn how to represent said company. However there are lots of tweekers that have mad skills but don't photo well or have shit for personality people skills and no balls. Its hard to find a person with the right combination.
Another thing...an enlightened company will see that its now necessarily about exclusiveness...you don't have to own the cat, just have the cat wave your flag...its about collaborative exposure. An example imo is smith optics...they are huge in several areas.
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Last edited by wrathfuldeity; 01-06-2012 at 10:43 AM.