WOW, that's hilarious! Kicking Horse and RCR would have something to say about that...
"At Kicking Horse, we’re proud to garner rave reviews for our incredible verticals, deep ‘champagne’ powder and a truly spectacular and unique terrain mix. With ridiculously long downhill runs, and the option to heli-ski, Kicking Horse is a place where the stories are almost too tall to believe."
Big white also claims to have champagne powder. Considering there's a wiki entry for champagne powder, I'm amazed it's a trademark-able phrase!
Man... When I ski at Fernie on that Champagne Powder (tm) I'm loving it! (tm) And when I'm debating about hitting that jump, my girlfriend says "oh for f^&* sakes Just Do It (tm)". Then when I wipe out and go sit in a sauna to feel better I'm like "man that Does a Body Good (tm)".
Huh. Guess I'll go put on my Nikes and head down to Steamboat to grab some Milk at McDonalds. Or not.