backstop13

shitty news this morning...

Jake Burton On Overhauling Burton Snowboards’ Corporate Structure, Closing The Program Brandsm | TransWorld Business

sucks their shutting down Foursquare, Forum, and Special Blend...hate to see people lose jobs

poutanen

But if those brands were losing, it's only a matter of time, looks like this will free up some money to reinvest in their core business...

People forget snowboarding is just a business too, of course it's a sport/pleasure business so it seems like a lot of people get heated about anything they do, but it is a business nonetheless.

killclimbz

Yeah, I can't blame the big B for doing this. They are huge, and in essence were competing against themselves in a lot of ways. Too much clutter. You have to clean house every now and then. Still sucks.

backstop13

oh, i'm not advocating that it's a bad business practice, just saying it's shitty news for the average joe working to feed his/her family.

poutanen

Yeah fair enough, my comments weren't really directed at you in particular anyway, more at the story itself.

If those brands were doing bad either other brands are doing good (and they could possibly start hiring), or those segments of the industry as a whole are doing bad (in which case it's time to change jobs).

Times change and people have to be prepared to change with them! I work in construction and things were slowing down in Ontario, I took a chance to move to a market with more construction opportunity and I'm doing well.

You've got to be prepared to either follow the demand geographically, or follow to a new career path. We can't have the status quo forever! At least lets hope not...

jdang307

I remember BA and Nivek proclaiming the end of Forum shortly. Here it is.

So what happens to their team?

duh

Interesting development with some sad consequences for the shops who were already shipped product that Burton just publicly shit on today. At least Nike had the courtesy to not publicly acknowledge the death of 6.0 until the product was out of season.

Also interesting is that on Transworld Business the story directly below the announcement of these changes is this:

We Live Forum | TransWorld SNOWboarding

"the WLF crew has the opportunity to help mold and shape three of the most iconic brands of snowboarding" Yeah everybody, get stoked, pump people up on the program, drink the kool-aid. After all if you do well enough you can help shape the future of these brands! Hah!

ThunderChunky

Pat Moore to Rome!!!

Seriously though. I feel as though Rome is gonna jump on this. A lot of guys are gonna be heading there.

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mjd

This is not a bad thing for some smaller brands out there making killer products. Hopefully it will open up the market a little.

Also heard Anon is moving out and absorbing Red. Gravis is closing down all markets and moving to Japan.

Quicksilver is letting DC snowboard die probably for the same reasons.

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binarypie

For the industry this is a good thing.

For Forum and SB not so much.

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