The Jake Burton Story
 

FYI, tonight at 5 pm (Pacific time) on channel 658 (CNBC) the program "How I Made My Millions" is interviewing Jake Burton

I wonder if they will highlight some of the lower points of the Burton business model, such as being the first snowboard company to steal a high profile athlete from another company. The attempt to trademark the word snowboard so everyone else would have to rename their products was another gem.

Thanks for reminding me - I missed it and now need to search for/dvr it.

true, Burton has done a lot of unsavory things...but I guess anyone who's been in one business for over 30 years is going to have plenty of warts. On the optimistic side, they've done more good than bad.

I guarantee Burton has put more shops out of business than kept ones alive.

yupppppppppp

Show me any successful business and ill show you one that has done "unsavory" things. If I was Burton and I thought I had a chance to trade mark the name "snowboarding" I would have gone for it...especially if I was one of the founders.

As far as steeling a professional athlete. I dont get it? Sounds like normal business to me...

Would be interested in watching this if anyone can find an online link... Chur

Could not disagree more.

Then you obviously don't know your ass from a hole in the ground.

Any good business model will try to eliminate competition. Can't blame them for that.