Originally Posted by NoOtherOptions
Sass, what popular watches do you like and which do you hate? I know you like Pateks and Rolex and hate Tag and Movado..I'd like to see what you think of other brands haha.
Very open ended question, and one that would need to be answered with specifics in mind. The #1 watch company in the world award would have to go to Patek Philippe.
In a general sense I like watches that have true in house movements like Patek, Vacheron Constantin, a lange and sohne, Glashutte, Audemars etc and a history of a horological dynasty. Chances are most havent heard of those watches, but if you know half of them I congratulate you and would say you not only have taste, but a love, or at the very least desire to learn more about horology.
I dont hate Tag, but just feel that aside from 1 or 2 watches the company is on life support and has a lot of baggage they need to leave at the door i.e. Auquaracer, Carrera etc etc. Tags problem is that they just haven't done anything notable since....before Tag became Tag Heuer? Sure they came out with the Monaco V4, and Mikrotimer which are very interesting pieces and the only reason I don't completely write off the brand, but the product simply doesnt live up to the hype.
Perhaps Tags biggest problem is they are associating their brand with the types of people who wear their watches? A desperate crowd of "any sales guy with a bonus" heading of a cliff of horological mediocrity, trying to wear something that will impress each other. The problem is the product is "empty' IMO. Its a watch company which makes a watch and pretends its more through marketing and price. I have more respect for swatch because at least it doesn't try to pretend its something that it isn't.
Tag isnt alone here. There are piles of brands like this. Bell and Ross comes to mind.
Funny, now that i think of it... the watch itself is similar to a lot of the people who wear them
Certainly the watches I named are 20, 30 or 60k, but I would give my hat off to anyone with a budget that bought a used vintage watch for the price of a new tag. "Most" watch companies are still trying to achieve the significance of a lot of the vintage pieces reached 50 years ago.
There are watches that impress the uniformed, and others that impress those that know and matter. I prefer the later.