Join Date: Feb 2013
Location: The land of the ice & snow!
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Hm, if I were to be the one opening a boardshop, there are a couple things I would be doing:
1. Think, who's boards/boots/bindings/other stuff are you going to be selling?
1a. If you're going to sell Burton, try getting Restricted status, there's some neat gear to be had that's only at Restricted dealers.
2. Any services you'd be doing? I.e., edge de-tuning, waxing, repairs, setup, ect.
3. Make yourself known once the place is open. Spread the word to your friends & family who snowboard, heck, I would even be on here asking the people of the area for a visit!
4. When you need some staff, you need friendly, competent, and who snowboard themselves. Don't look for a guy who could get anyone to buy a Burton Mystery, because they can sell stuff. They won't be good for the shop's reputation. Look for guys who have a little experience, who have ridden for a long time, and compose your team of riders with different styles, so if say, I come in looking for park advice, you can send the guy who rides a ton of park out there, and if a notorious freerider comes in, you can send the guy who does a ton of freeriding to help him out.
That's my advice, but I don't own a shop, much less work at one. I'm just applying common sense and some experience at the local shop.