Normally, I don't care, but I have called in sick for a big budget meeting to go ride. Luckily showing up the next day with a well-defined goggle tan was merely embarrassing since the VP cancelled at the last minute. Next time, sun block may be a career saver.
I spray coppwrtone sunscreen and Wear a bandana or face mask. Tadaaaaaa problem solved... I'm a pale ass mofo and went boarding multiple times this season in beautiful blue bird days in Tahoe, big bear, aspen, copper mtn and am still pale as ever