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Awesome! Which seasons were you there? I did a season at Red in 03/04.
Ha… yeah, I was there… pretty sure they were the 02/03 and 03/04.

I remember thinking at the time that I needed a different board for that mountain, something more powder/freeride. It was the first time I could find fresh pretty much every time I rode. Great mountain eh!!
 

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Endeavor BOD, Fix Magnum, Burton Driver X
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Ha! Let's keep running with this chat then... Early in the season me and a mate would hitchhike from Rossland. Once we got a lift from a dude in a red wagon with a cracked windscreen, I know your photo is of a red truck... But it would be hilarious if that was you...
 

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Ha! Let's keep running with this chat then... Early in the season me and a mate would hitchhike from Rossland. Once we got a lift from a dude in a red wagon with a cracked windscreen, I know your photo is of a red truck... But it would be hilarious if that was you...
Wish it was, that would’ve been a great coincidence! But I had a different truck the 03/04 season (I’m sure my windshield would have been cracked though).
 

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Endeavor BOD, Fix Magnum, Burton Driver X
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Ah well! You probably won’t recall some random kiwis in town. We were basically bums without much money shoveling snow for cash. Didn’t have the money to socialize! Also the problem with going overseas with other people is that you’re less likely to try to meet new people.

Red was awesome though, I have great memories. Went back once with my wife before kids!
 

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I suggest everyone talking about Forum google Joshua Schoonover the patent lawyer aka Trademark Troll that got the Forum, Special Blend, and Four Square trademarks. Look what he did with Special Blend/Four Square www.specialblendusa.com and tell me you think this is any different. Love JJ, Mack Dawg, and PL, and I'll support them, but I don't trust this fuckstick from Oceanside as far as I can throw him. My thinking is at some point after he doesn't get his bankroll back or isn't making the cash he wants this shit ends up direct on Amazon like SB and 4Square. He has a history of it. As some have pointed out Forum has failed twice, is the third time a charm?

Hell when I was searching what trademarks he owns from buying them after they died it's 4 pages of some weird ass shit. Dudes just doing a cash grab. I want to think Jeremy and the gang are going to be revolutionary; but 10 years is a long time and a lot has changed in that time span. Look at the culture of snowboarding now and where it is and ask yourself if anyone over the age of 45 has really revolutionized snowboarding marketing to the point that it's been a game changer.

Check out Jeremy's Airtime Podcast at the 1 hour 5 minute mark: Air Time Podcast | A Snowboard Podcast

They have no team, they have just enough cash to get boards from the Mothership, and they aren't doing nostalgic cash grab graphics. This is a huge uphill battle. Look at what brands are crushing the market right now and who is doing what. They're competing against Nideckers mega hold on the industry, K2/Ride's ability to make quality product, Capita owning their own factory and being revolutionary with pushing innovation, Mervin basically being the T.Rice/Austin Sweetin/ Phil Hansen/ Gnu team marketing and Natural Selection, and a zeitgeist that doesn't have Snowboarder and Transworld as gatekeepers. Slush isn't doing shit and who the hell knows what Snowboard Mag is doing. Method has there thing but it feels dated. Curator isn't doing a new issue. Torment concentrates on social causes and young bloods. No team = no one on check the feed regularly. I'll ride the boards if they want to send them to me, but my guess is they'll be open molded stuff that's either Capita, DC, maybe an old IPP and probably not anything new. I know I'll probably like the ride, but still.

They will have to keep it lean for about 3 seasons, they need to do something revolutionary and I'm not sure Caleb Flowers (rumor I heard he's doing the marketing) will be able to pull it off. Their loading online thing reminds me of old Seth Huot Volcom team movie marketing from 8 to 10 years ago. JP's chilling with Santa Cruz (still can't believe this is a snowboard brand) and the Forum second wave guys that build up That. Forum or Against Them are all having kids and riding out the twilight of their careers. Pat Moore isn't going to leave K2 and Andreas is off being super dad/male model/Norwegian power house. John Jackson is over on Sims which is yet another brand that is doing the nostalgic return and yet every shop I talk to says the same thing "boards are sick, teams sick, but everyone still associates it with being a pricepoint Sports Authority brand".

Ask yourself did Forum stand on its product or did it stand on its marketing and I'm not talking the last 3 years or so under Burton, because we know that shit was solid. Well except the Holy Moly, fuck that thing second worst board I've ever ridden. I can remember being in high school in the late 90's and hand flexing a Forum in the shop and the die cut just popped out. I watched one of the younger kids than me who was about all of 120lbs ollie a picnic table and do a tail slap and the damn thing just separated. He was on a 154 and had just bought it an hour earlier. Quality was not there strong suit. But my god did they have killer marketing. Who wore a visor beanie or had XXL pants because of these guys?
 

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In light of Monster, Red Bull, Rockstar, (insert your local brands) marketing hype trains, it might actually be refreshing to see a board brand flash their logos around. They will be nowhere near as prominent as the energy drinks but good luck to them nonetheless.
 

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All this just makes me respect the Korua guys all the more.

Started the company 10 years ago, and have literally carved out a niche for their products/brand/target market
 

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Ami I the only one who never wanted a Forum board? I mean I watched all their videos on repeat but always felt like the board were average park noodle or big booter plank, even as a teen. Most likely I was wrong, but I was just too cool to even try the board everybody wanted... My Nitro Chastagnol was of course the connoisseur choice

I agree on forum not making a huge nostalgic comeback. Maybe as a niche/side, rider owned brand, a bit like Backman is keeping Allian, but not with a business tycoon leading the thing indeed.

Envoyé de mon H8324 en utilisant Tapatalk
 

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Ami I the only one who never wanted a Forum board? I mean I watched all their videos on repeat but always felt like the board were average park noodle or big booter plank, even as a teen. Most likely I was wrong, but I was just too cool to even try the board everybody wanted... My Nitro Chastagnol was of course the connoisseur choice

I agree on forum not making a huge nostalgic comeback. Maybe as a niche/side, rider owned brand, a bit like Backman is keeping Allian, but not with a business tycoon leading the thing indeed.

Envoyé de mon H8324 en utilisant Tapatalk
Allian is mainly targeted at the asian market and new Atlantis is why.
 

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Oh really? I thought they were just keeping the oldies fire the sake of the good ol days. I'm disappointed... Loved my Backman!

Envoyé de mon H8324 en utilisant Tapatalk
 
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