Pointless and dumb...people will buy them. It is nike
Nike's Lunarendor QS makes me sick
ICYMI, Nike is debuting a modified version of its Lunarendor boot this year, and the result is vomit inducing.
A snowboard boot that lights up?? Come on, people. Why the hell does such a thing need to exist? Now, I've never owned Nike boots - I have friends that do, and I'm sure they're going to be super comfortable like all their inferior boring little brothers, but I mean, really? Really Nike? To me, this just proves that Nike has no idea what their snowboard market really is or how to connect with us. How many of us would actually purchase and lace a pair of these up on our local hill?
Clearly, the boot is aimed at pro riders participating in Halfpipe and Big Air competitions to, "mesmerize crowds as they rotate through the night sky". But Nike team riders will have already known about these, at least a season in advance, and I haven't seen them on anybody's feet during competition in the last year. I'm not privy to data describing the purchase rates for gear the pros wear, but I feel like there wouldn't be an overwhelming number of people rushing out to grab a pair of these.
Not to mention, on your average resort rider, we'd never see the lights Nike is so high on. Nevermind the fact that it's just the swoosh that's lit up (aka the SIDE of the boot), which, by the way, is almost always covered by either snow pack, snow pants and/or binding straps. But there's that other issue of, WE ALL RIDE DURING THE DAYTIME. So, if the goal is awareness of the brand and trying to steal some market share through word-of-mouth marketing, it doesn't seem like it's working yet. Again, Nike just seems completely out-of-touch with this market.
And that power button placement?... Can you say, accidental contact? Hope you don't have Wingback Malavitas!
I don't know. Maybe I'm just being a stick in the mud, but I saw the promo for these and just instantly wanted to hurl. Just my $.02. What do others think?
:icon_scratch:
A snowboard boot that lights up?? Come on, people. Why the hell does such a thing need to exist? Now, I've never owned Nike boots - I have friends that do, and I'm sure they're going to be super comfortable like all their inferior boring little brothers, but I mean, really? Really Nike? To me, this just proves that Nike has no idea what their snowboard market really is or how to connect with us. How many of us would actually purchase and lace a pair of these up on our local hill?
Clearly, the boot is aimed at pro riders participating in Halfpipe and Big Air competitions to, "mesmerize crowds as they rotate through the night sky". But Nike team riders will have already known about these, at least a season in advance, and I haven't seen them on anybody's feet during competition in the last year. I'm not privy to data describing the purchase rates for gear the pros wear, but I feel like there wouldn't be an overwhelming number of people rushing out to grab a pair of these.
Not to mention, on your average resort rider, we'd never see the lights Nike is so high on. Nevermind the fact that it's just the swoosh that's lit up (aka the SIDE of the boot), which, by the way, is almost always covered by either snow pack, snow pants and/or binding straps. But there's that other issue of, WE ALL RIDE DURING THE DAYTIME. So, if the goal is awareness of the brand and trying to steal some market share through word-of-mouth marketing, it doesn't seem like it's working yet. Again, Nike just seems completely out-of-touch with this market.
And that power button placement?... Can you say, accidental contact? Hope you don't have Wingback Malavitas!
I don't know. Maybe I'm just being a stick in the mud, but I saw the promo for these and just instantly wanted to hurl. Just my $.02. What do others think?
:icon_scratch:
1 - 20 of 52 Posts
Who cares, it's like last years quickstrike. Not particularly feasible, but looks cool. I think they do these as more of a fun toy or display item. Sort of like Jordan's. It seems more like a toy for sneakerheads than anything.
I know everyone has their own tastes in everything but i personally thing these boots are pretty cool lol but I also like bright clothes. It's all just fun haha but I don't think pros have access to the QuickStrike boot until they are released, they dont want any sneak peaks until they come out. Anywho, Nike makes some very nice boots. The best ive ridden. They have done a ton for the snowboard industry (although i know a ton of haters will disagree) and have an awesome team. I like what they are doing and Nike will be my boot of choice for a long time as long as they make quality boots which they willICYMI, Nike is debuting a modified version of its Lunarendor boot this year, and the result is vomit inducing.
A snowboard boot that lights up?? Come on, people. Why the hell does such a thing need to exist? Now, I've never owned Nike boots - I have friends that do, and I'm sure they're going to be super comfortable like all their inferior boring little brothers, but I mean, really? Really Nike? To me, this just proves that Nike has no idea what their snowboard market really is or how to connect with us. How many of us would actually purchase and lace a pair of these up on our local hill?
Clearly, the boot is aimed at pro riders participating in Halfpipe and Big Air competitions to, "mesmerize crowds as they rotate through the night sky". But Nike team riders will have already known about these, at least a season in advance, and I haven't seen them on anybody's feet during competition in the last year. I'm not privy to data describing the purchase rates for gear the pros wear, but I feel like there wouldn't be an overwhelming number of people rushing out to grab a pair of these.
Not to mention, on your average resort rider, we'd never see the lights Nike is so high on. Nevermind the fact that it's just the swoosh that's lit up (aka the SIDE of the boot), which, by the way, is almost always covered by either snow pack, snow pants and/or binding straps. But there's that other issue of, WE ALL RIDE DURING THE DAYTIME. So, if the goal is awareness of the brand and trying to steal some market share through word-of-mouth marketing, it doesn't seem like it's working yet. Again, Nike just seems completely out-of-touch with this market.
And that power button placement?... Can you say, accidental contact? Hope you don't have Wingback Malavitas!
I don't know. Maybe I'm just being a stick in the mud, but I saw the promo for these and just instantly wanted to hurl. Just my $.02. What do others think?
:icon_scratch:
I'd like to hear what Nike has done for snowboarding as well. I need a good laugh today.
the led suit and boot thing will be gone by next season...they only make any difference at night, and no pro is going to be caught dead in them. recipe for hype and 'cool' promo vids, but ultimate product fail.
I agree Cass. I've got not problem with Nike as a company, but like BA said, what exactly have they done for snowboarding? And from a business standpoint, if I'm Nike, this just seems like a complete failure in product placement. What a generally weird thing to produce. :dunno:the led suit and boot thing will be gone by next season...they only make any difference at night, and no pro is going to be caught dead in them. recipe for hype and 'cool' promo vids, but ultimate product fail.
Nike made a boot that fits my feet.![]()
I think they're more functional than these?
Explain to me what Nike has actually done for snowboarding? No one can ever explain that one other than pay some people to promote their product.
As far as I am concerned, one more choice isn't a bad thing.
Haven't found any other boots that do that well.
Remember the snowboard that had an angled hole cut in the tail to produce a rooster-tail of snow? :icon_scratch: Some people are gimmick whores.Come on, people. Why the hell does such a thing need to exist?
those are limited. they arent massed produced like their other boots are so yes they will be gone by next season. Just like last years Quick Strikes arent around this year.the led suit and boot thing will be gone by next season...they only make any difference at night, and no pro is going to be caught dead in them. recipe for hype and 'cool' promo vids, but ultimate product fail.
And I know it's all opinion and what not but Nike boots for me, and many other people have been perfect. They are comfortable and fit well, high tech, have came out with new technology and ideas in their boots and actually make a solid boot. The only people i ever see hating on Nike generally are the same kids who hate on Burton (i don't have a Burton) and probably have never even ridden a pair of Nike boots.
Honestly, i dont think it's that weird that they got into snowboarding, they have skateboarding shoes, they have a ski team, they got into Motocross, and they have done great in every sport they got into. Yes they started out as mainly ball sports and have made a huge impact there but they saw the opportunity to increase their business from snowboarding. And dont tell me that any company ever starting a business not wanting to make a profit haha who cares if they are getting more into action sports. That's pretty cool if you ask me.I agree Cass. I've got not problem with Nike as a company, but like BA said, what exactly have they done for snowboarding? And from a business standpoint, if I'm Nike, this just seems like a complete failure in product placement. What a generally weird thing to produce. :dunno:
they did sponsor Last Year's Red bull Ultranatural, just saying...![]()
I think they're more functional than these?
Explain to me what Nike has actually done for snowboarding? No one can ever explain that one other than pay some people to promote their product.
the real thing about led boots, suits, etc...the sad, lame part, is that it has nothing to do with riding, nothing soulful, it's all about' look at me!, please, see me doing this rail' it's only for people to see you from the chair, or filming or, idk. i am going to invent an led arrow like 2ft tall that mounts on the helmet, pointing down, this will better achieve the same purpose. not about nike (or the others that are sure to follow), i would think it equally lame if it were 32, DC, burton or whoever. just ride, to ride..leave the gopro at home every once in a while, forget filming , led boots, and showboating under the chair...at least every once in a while..rant/...getting my coffee now!
Nike is not hear to please us. They are not trying to push the sport forward. They exists to make a profit. I have no doubt this will be a quality product for them. Quality measured in revenue.
Some people forget about how Nike failed once before in snowboarding and what happened after that.
since when does snowboarding need to be pushed forward? jeesus it's everywhere. and why would we want it pushed forward? more riders = less freshies. but, of course they promote snowboarding: movies, sponsorships, contest promo, commercials...same as every company out there does, they all want it to 'grow' very badly, some for more revenue/customers, some to share the beautiful experience...but ALL companies have some of both formotivation. imo, this 'giving back' concept is a nice idea, but pretty much bs. individuals, like the sponsored pros can give back by sharing the stoke, but a company, especially a corporation is in it to survive and thrive...
If this isn't sarcasm, please explain to me what Ultranatural and the previous year's Supernatural did for snowboarding? Because all it did for me is further prove that the guys like Mark McMorris can't ride anything but a groomed kicker.they did sponsor Last Year's Red bull Ultranatural, just saying...
But I'm just saying...
:thumbsup::thumbsup::bowdown:If this isn't sarcasm, please explain to me what Ultranatural and the previous year's Supernatural did for snowboarding? Because all it did for me is further prove that the guys like Mark McMorris can't ride anything but a groomed kicker.
But I'm just saying...
1 - 20 of 52 Posts
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