Yeah, I remember a Burton rep stating openly that Danny Davis was actually riding a CustomX with the Freethinker artwork instead of his actual pro-model at the US Open.The pros are often riding a customized board (e.g. a stiffer flex). So you’re buying a different board than they actually ride.
Mark is open about it:
I don't see a problem with that. If a sig board was actually identical and as stiff as the boards the pro ride, they wouldn't sell almost at all since the target consumers aren't pros, except for a very few, people of that caliber are sponsored and ride what they get...