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Has anyone ridden it?
Seems to be pretty unpopular.
Presumably not very popular, because it is kind of strange concept: a true twin powder deck. I guess it makes sense for people who really want to ride/land switch a lot in deep pow - otherwise why make all the compromises/limitations?
 

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Presumably not very popular, because it is kind of strange concept: a true twin powder deck. I guess it makes sense for people who really want to ride/land switch a lot in deep pow - otherwise why make all the compromises/limitations?
I wouldn't call it that unpopular a concept, Trick Pony, Believer, UberSpoon, Jibsaw, Sherlock, Salomon Grip, and Flow Rush all fit that pow twin need. They do also fit the all mountain need as well though. I guess if anything I'd have to say it's not a strange construction concept but it is a strange marketing concept on Mervins end with the Dirty Pillow. The only thing an all mountain twin needs in order to be as good in pow (for the most part) is some sort of rocker. I think it's just that in Mervin's lineup it has an enormous amount of overlap with the likes of the Banana Magic, Attack Banana, TRS... It's a pointless board.
 

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I wouldn't call it that unpopular a concept, Trick Pony, Believer, UberSpoon, Jibsaw, Sherlock, Salomon Grip, and Flow Rush all fit that pow twin need. They do also fit the all mountain need as well though. I guess if anything I'd have to say it's not a strange construction concept but it is a strange marketing concept on Mervins end with the Dirty Pillow. The only thing an all mountain twin needs in order to be as good in pow (for the most part) is some sort of rocker. I think it's just that in Mervin's lineup it has an enormous amount of overlap with the likes of the Banana Magic, Attack Banana, TRS... It's a pointless board.
Not really. Other than then Sherlock/Trick Pony and the Uberspoon, none of those decks are primarily aimed at powder riding. The others are all just all-mountain twin (like the TRS, Attack Banana, etc.).

There is a difference between being good/adequate in powder (like the TRS, Attack, Proto, Believer, Jibsaw, Salomon Grip, Flow Rush, etc.) and being really good in powder - it takes more than just some rocker. The only true-twins that I would call really good in powder are (in that order) the Pillow and the Sherlock. Slightly lower than that the Skate Banana (longer lengths), the 'spoon, the Magic, etc.
 

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Not really. Other than then Sherlock/Trick Pony and the Uberspoon, none of those decks are primarily aimed at powder riding. The others are all just all-mountain twin (like the TRS, Attack Banana, etc.).

There is a difference between being good/adequate in powder (like the TRS, Attack, Proto, Believer, Jibsaw, Sherlock, Salomon Grip, Flow Rush, etc.) and being really good in powder - it takes more than just some rocker. The only true-twins that I would call really good in powder are (in that order) the Pillow and the Sherlock. Slightly lower than that the Skate Banana (longer lengths), the 'spoon, the Magic, etc.
Well on the Believer specifically that's what it was: a team driven powder freestyle board. The Grip was effectively Nyvelt's pro model and rode best in deep snow, it was the Sherlock before the Sherlock. The first terrain they mention in the 'Spoons description is pow. Did you just forget the Trick Pony in your "only true-twins that I would call really good in powder" list or was that on purpose? It is part of the Family Tree line. The others are definitely primarily all mountain boards. But like I said, there isn't much more you need to do to an all mountain board to make it a "pow" board other than marketing and rocker. There are some things here and there that make it track better but ultimately it's a twin and doing all that will only get you so far.

The other factor in the Pillows low interest is Mervins marketing in general. Look at the boards that sell well. It's the boards they hype the most. That's what drives Mervin sales more than anything. I saw almost no drive on their part for the Dirty Pillow after its initial release. No one wants one cause Mervins isn't telling you that you want it.
 

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I guess in my ass backwards way my point is the Pillow isn't that different than anything else in the line with BTX. It comes across to me as a wide Skate Banana with lowered tip kicks. Those help, but it's not drastic. The thing that makes this a pow twin is Gnu calls it a pow twin. Otherwise it's a wide Banana.
 

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Well on the Believer specifically that's what it was: a team driven powder freestyle board. The Grip was effectively Nyvelt's pro model and rode best in deep snow, it was the Sherlock before the Sherlock. The first terrain they mention in the 'Spoons description is pow. Did you just forget the Trick Pony in your "only true-twins that I would call really good in powder" list or was that on purpose? It is part of the Family Tree line. The others are definitely primarily all mountain boards.
Well, let me restate this slightly differently: While the Believer and the Grip floated almost as well as the Sherlock, their targeting was slightly different/more towards the all-mountain side.

In contrast, the Pillow is pretty much a one trick pony (sorry...) - better in pow than the other decks, but worse in anything else

I did not mention the Trick Pony because the jury is still out on it. It looks like a ton of fun and Burton calls it a "stepped up Sherlock" which sounds about right. But on the other hand the shops are told to market it as an all-mountain freestyle stick...

But like I said, there isn't much more you need to do to an all mountain board to make it a "pow" board other than marketing and rocker. There are some things here and there that make it track better but ultimately it's a twin and doing all that will only get you so far.
See, I do not fully agree with that. Here is my take:
There isn't much more you can to do to an twin board to make it a "pow" board. other than marketing and rocker (which only get you so far) to be a pow board it needs a big and/or long nose, which generally screws it up for most twins.

The Pillow unlike all the other boards listed embraces this design trade-off: It is basically a Skate Banana with a long nose and a long tail. I understand that the resulting ride is pretty much as one would expect it to be - great in pow, but much more compromised in anything else compared to the other boards listed.

The other factor in the Pillows low interest is Mervins marketing in general. Look at the boards that sell well. It's the boards they hype the most. That's what drives Mervin sales more than anything. I saw almost no drive on their part for the Dirty Pillow after its initial release. No one wants one cause Mervins isn't telling you that you want it.
And there is that, too.
 

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This is direct from Gnu. It's on their FB page, and their website.

The Dirty Pillow is a strange snowboard in a non-existent category of its own. Progressive park / powder freestyle. This twin Banana, mellow Magne-Traction design features long floaty tip and tail entry curves for high speed powder floatation in both directions. A short Banana contact for unbelievable hard-pack, ice edge grip and tight terrain maneuver- ability, line adjustment, with mid-wide waist widths and a clean, catch-free, smooth riding shape. Designed with new snow resort freestyle riding in mind, this banana rips the hardpack, park, rails, cat tracks, ice, crud and everything that isn’t pow that you will come across on a typical resort “pow” day. The Dirty Pillow… a progressive park and parking lot rat’s all terrain pow freestyle board.
 
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