Little vague. Ask a more specific question.....specific resort, riding style, specific issue, weather, etc.
You might relate to this... I tried to start a no-name generic snow? board site, I couldn't really call it a brand, with no history in the industry, no photo of an actual person, no visible email address, PO box or street address, no visible presence on social media, and my "shop" showed really bad photos of generic boards, and had a generic marketing spiel, and people were really mean about my generic website and generic boards with non-generic prices.
I ll say their riding are of a lengthy time span more snow time better geographics closer to the mainstream and society popular status more terrain to ride it's the same nyli